{ "name": "04 \u2013 Lead Nurturing Drip Campaign (3-Email Sequence)", "nodes": [ { "id": "sticky-overview-04", "name": "Overview", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ -240, -420 ], "parameters": { "content": "## \ud83c\udf31 Lead Nurturing Drip Campaign\n\n**What this workflow does:**\nWhen a new lead is received via webhook (CRM, form, or external app), it:\n1. Creates the lead as a contact in your Resend audience\n2. Sends an **immediate welcome email** (Email 1)\n3. Schedules a **value-focused follow-up** in 3 days (Email 2)\n4. Schedules a **call-to-action email** in 7 days (Email 3)\n\n**All three emails are queued in Resend's scheduler in one workflow run** \u2014 no waiting, no cron jobs, no retries needed.\n\n**Trigger:** HTTP POST to webhook URL (from CRM, Typeform, Webflow, etc.)\n\nExpected payload:\n```json\n{\n \"firstName\": \"Jane\",\n \"lastName\": \"Doe\",\n \"email\": \"jane@company.com\",\n \"company\": \"Acme Inc\",\n \"source\": \"pricing-page\"\n}\n```", "height": 500, "width": 580, "color": 1 } }, { "id": "sticky-setup-04", "name": "Setup Instructions", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ 300, -420 ], "parameters": { "content": "## \u2699\ufe0f Setup Required\n\n**Step 1 \u2013 Resend credential**\nAdd your Resend API key to all Resend nodes.\n\n**Step 2 \u2013 Sender address**\nChange `hello@yourcompany.com` in all three email nodes to your verified domain.\n\n**Step 3 \u2013 Configure the webhook**\nActivate the workflow and copy the webhook URL. Send your lead data via POST to this URL from your CRM, form tool, or app.\n\nExpected POST body fields: `email`, `firstName`, `lastName`, `company`, `source`\n\nAdapt `$json.body.fieldName` expressions if your payload uses different keys.\n\n**Step 4 \u2013 Customize email content**\nEdit the HTML in each of the three \"Send Email\" nodes:\n- **Email 1** \u2014 Welcome & intro (sent immediately)\n- **Email 2** \u2014 Value content / tips / resources (queued for 3 days)\n- **Email 3** \u2014 CTA / trial offer / book a call (queued for 7 days)\n\n> \u2139\ufe0f `scheduledAt` accepts natural language: `\"in 3 days\"`, `\"in 7 days\"`, or ISO 8601 timestamps.", "height": 540, "width": 560, "color": 3 } }, { "id": "sticky-drip-note-04", "name": "Drip Sequence Overview", "type": "n8n-nodes-base.stickyNote", "typeVersion": 1, "position": [ -240, 440 ], "parameters": { "content": "## \ud83d\udcc5 Email Sequence Timeline\n\n| Email | When | Purpose |\n|-------|------|----------|\n| Email 1 \u2013 Welcome | Immediately | Greet & introduce |\n| Email 2 \u2013 Value | Day 3 | Share tips/resources |\n| Email 3 \u2013 CTA | Day 7 | Book a call / start trial |\n\nAll three emails are scheduled in a single workflow run using Resend's `scheduledAt` parameter. No extra infrastructure needed.", "height": 200, "width": 560, "color": 4 } }, { "id": "n04-webhook", "name": "New Lead Received", "type": "n8n-nodes-base.webhook", "typeVersion": 2, "position": [ -240, 100 ], "parameters": { "httpMethod": "POST", "path": "new-lead", "responseMode": "lastNode", "options": {} } }, { "id": "n04-create-contact", "name": "Create Lead Contact", "type": "n8n-nodes-resend.resend", "typeVersion": 1, "position": [ 80, 100 ], "parameters": { "resource": "contacts", "operation": "create", "email": "={{$json.body.email}}", "contactCreateFields": { "firstName": "={{$json.body.firstName}}", "lastName": "={{$json.body.lastName}}", "properties": { "properties": [ { "key": "company", "value": "={{$json.body.company}}" }, { "key": "lead_source", "value": "={{$json.body.source}}" }, { "key": "signup_date", "value": "={{$now.toFormat('yyyy-MM-dd')}}" } ] } } }, "credentials": { "resendApi": { "name": "" } }, "continueOnFail": true }, { "id": "n04-email1", "name": "Email 1 \u2013 Welcome (Now)", "type": "n8n-nodes-resend.resend", "typeVersion": 1, "position": [ 380, 100 ], "parameters": { "resource": "email", "operation": "send", "from": "hello@yourcompany.com", "to": "={{$node[\"New Lead Received\"].json.body.email}}", "subject": "=Welcome, {{$node[\"New Lead Received\"].json.body.firstName}} \u2014 you're in the right place", "useTemplate": false, "emailFormat": "html", "html": "=

Welcome, {{$node[\"New Lead Received\"].json.body.firstName}}! \ud83d\udc4b

I saw you checking out our pricing page \u2014 great to have you here.

We help teams like {{$node[\"New Lead Received\"].json.body.company || \"yours\"}} [describe your core value proposition in one sentence here].

Over the next few days, I'll share some practical tips to help you get started. But if you'd rather skip ahead and just talk to someone, I'm here.

Book a 15-min call \u2192

\u2014 The Team at YourCompany

You're receiving this because you signed up at yourcompany.com. Unsubscribe

", "additionalOptions": { "tags": { "tags": [ { "name": "sequence", "value": "lead-nurture" }, { "name": "step", "value": "1-welcome" } ] } } }, "credentials": { "resendApi": { "name": "" } } }, { "id": "n04-email2", "name": "Email 2 \u2013 Value Content (Day 3)", "type": "n8n-nodes-resend.resend", "typeVersion": 1, "position": [ 700, 100 ], "parameters": { "resource": "email", "operation": "send", "from": "hello@yourcompany.com", "to": "={{$node[\"New Lead Received\"].json.body.email}}", "subject": "=3 things most {{$node[\"New Lead Received\"].json.body.company ? $node[\"New Lead Received\"].json.body.company : \"teams\"}} get wrong (and how to fix them)", "useTemplate": false, "emailFormat": "html", "html": "=

\ud83d\udcda Resources just for you, {{$node[\"New Lead Received\"].json.body.firstName}}

Following up on my last email \u2014 wanted to share some practical resources:

\ud83d\udcc4 Resource 1: Link to your best blog post or guide

\ud83c\udfa5 Resource 2: Link to a product demo or tutorial video

\ud83d\udca1 Resource 3: Customer case study or success story

Questions so far? Just hit reply.

\u2014 The Team at YourCompany

Sent to {{$node[\"New Lead Received\"].json.body.email}}. Unsubscribe

", "additionalOptions": { "scheduledAt": "in 3 days", "tags": { "tags": [ { "name": "sequence", "value": "lead-nurture" }, { "name": "step", "value": "2-value" } ] } } }, "credentials": { "resendApi": { "name": "" } } }, { "id": "n04-email3", "name": "Email 3 \u2013 CTA Offer (Day 7)", "type": "n8n-nodes-resend.resend", "typeVersion": 1, "position": [ 1020, 100 ], "parameters": { "resource": "email", "operation": "send", "from": "hello@yourcompany.com", "to": "={{$node[\"New Lead Received\"].json.body.email}}", "subject": "=Ready to get started, {{$node[\"New Lead Received\"].json.body.firstName}}? Here's a special offer", "useTemplate": false, "emailFormat": "html", "html": "=

\ud83c\udfaf One last thing, {{$node[\"New Lead Received\"].json.body.firstName}}...

You've been exploring for a week now and I wanted to reach out one more time.

Start your free trial today

Get full access for 14 days \u2014 no credit card required.

Start Free Trial \u2192

Not ready yet? That's totally fine. You can always come back when the time is right \u2014 your account is waiting for you.

\u2014 The Team at YourCompany

Sent to {{$node[\"New Lead Received\"].json.body.email}}. Unsubscribe

", "additionalOptions": { "scheduledAt": "in 7 days", "tags": { "tags": [ { "name": "sequence", "value": "lead-nurture" }, { "name": "step", "value": "3-cta" } ] } } }, "credentials": { "resendApi": { "name": "" } } }, { "id": "n04-respond", "name": "Respond to Webhook", "type": "n8n-nodes-base.respondToWebhook", "typeVersion": 1.1, "position": [ 1340, 100 ], "parameters": { "respondWith": "json", "responseBody": "={ \"success\": true, \"message\": \"Lead enrolled in nurture sequence\" }" } } ], "connections": { "New Lead Received": { "main": [ [ { "node": "Create Lead Contact", "type": "main", "index": 0 } ] ] }, "Create Lead Contact": { "main": [ [ { "node": "Email 1 \u2013 Welcome (Now)", "type": "main", "index": 0 } ] ] }, "Email 1 \u2013 Welcome (Now)": { "main": [ [ { "node": "Email 2 \u2013 Value Content (Day 3)", "type": "main", "index": 0 } ] ] }, "Email 2 \u2013 Value Content (Day 3)": { "main": [ [ { "node": "Email 3 \u2013 CTA Offer (Day 7)", "type": "main", "index": 0 } ] ] }, "Email 3 \u2013 CTA Offer (Day 7)": { "main": [ [ { "node": "Respond to Webhook", "type": "main", "index": 0 } ] ] } }, "active": false, "settings": { "executionOrder": "v1" }, "versionId": "44444444-aaaa-bbbb-cccc-000000000004", "meta": { "templateCredsSetupCompleted": false }, "id": "resend-ex-04", "tags": [ { "id": "tag-resend-examples", "name": "resend-example" } ] }