Lead Enrichment & Qualification

The workflow JSON

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{
  "name": "Lead Enrichment & Qualification",
  "nodes": [
    {
      "parameters": {},
      "name": "Run Manually",
      "type": "n8n-nodes-base.manualTrigger",
      "typeVersion": 1,
      "position": [
        180,
        300
      ]
    },
    {
      "parameters": {
        "jsCode": "// Sample input list. In production this comes from a webhook, a CRM, or a Google Sheet.\n// Each lead just needs an email; everything else gets enriched below.\nreturn [\n  { json: { email: 'priya@hdfcbank.com',   name: 'Priya Sharma' } },\n  { json: { email: 'raj@techstartup.io',    name: 'Raj Mehta' } },\n  { json: { email: 'someone@gmail.com',      name: 'Anon User' } },\n  { json: { email: 'director@cityhospital.org', name: 'Dr. Nair' } }\n];"
      },
      "name": "Sample Leads",
      "type": "n8n-nodes-base.code",
      "typeVersion": 1,
      "position": [
        400,
        300
      ]
    },
    {
      "parameters": {
        "jsCode": "// Enrichment step. Runs on a built-in sample lookup so it works out of the box.\n// To go live, swap this for an Apollo/Clay HTTP node and/or a DNS MX lookup - the output shape stays identical.\n// Returns company info + which email/collaboration provider the domain runs on.\nconst FREE = ['gmail.com','yahoo.com','hotmail.com','outlook.com','icloud.com'];\nconst DB = {\n  'hdfcbank.com':     { company: 'HDFC Bank',     industry: 'banking',    employees: 120000, provider: 'Microsoft 365' },\n  'techstartup.io':   { company: 'Tech Startup',  industry: 'software',   employees: 40,     provider: 'Google Workspace' },\n  'cityhospital.org': { company: 'City Hospital',  industry: 'healthcare', employees: 3000,   provider: 'Legacy Exchange' }\n};\nconst out = [];\nfor (const item of $input.all()) {\n  const email = (item.json.email || '').toLowerCase();\n  const domain = email.split('@')[1] || '';\n  const isFree = FREE.includes(domain);\n  const info = DB[domain] || { company: domain.split('.')[0] || 'Unknown', industry: 'unknown', employees: 0, provider: isFree ? 'Personal email' : 'Unknown' };\n  out.push({ json: { ...item.json, domain, is_free_email: isFree, ...info } });\n}\nreturn out;"
      },
      "name": "Enrich + Detect Provider",
      "type": "n8n-nodes-base.code",
      "typeVersion": 1,
      "position": [
        620,
        300
      ]
    },
    {
      "parameters": {
        "jsCode": "// ============ EDIT THIS: your qualification rules ============\nconst TARGET_INDUSTRIES = ['banking','healthcare','insurance','government','education','manufacturing'];\nconst MIN_EMPLOYEES     = 500;\n// A lead is a 'switch target' if they already run a rival provider we can displace:\nconst DISPLACE_PROVIDERS = ['Microsoft 365','Google Workspace','Legacy Exchange'];\n// =============================================================\n\nconst out = [];\nfor (const item of $input.all()) {\n  const j = item.json;\n  let score = 0; const reasons = [];\n  if (j.is_free_email) { reasons.push('personal email - disqualify'); out.push({ json: { ...j, fit_score: 0, qualified: false, reasons: reasons.join('; ') } }); continue; }\n  if (TARGET_INDUSTRIES.includes(j.industry)) { score += 4; reasons.push('target industry: ' + j.industry); }\n  if (j.employees >= MIN_EMPLOYEES) { score += 4; reasons.push(j.employees + ' employees (large seat count)'); }\n  else if (j.employees > 0) { reasons.push('too small (' + j.employees + ' emp)'); }\n  const switchTarget = DISPLACE_PROVIDERS.includes(j.provider);\n  if (switchTarget) { score += 2; reasons.push('switch target: currently on ' + j.provider); }\n  const qualified = score >= 6;\n  out.push({ json: { ...j, fit_score: score, qualified, switch_target: switchTarget, reasons: reasons.join('; ') } });\n}\nreturn out;"
      },
      "name": "Qualify Against ICP",
      "type": "n8n-nodes-base.code",
      "typeVersion": 1,
      "position": [
        840,
        300
      ]
    },
    {
      "parameters": {
        "conditions": {
          "boolean": [
            {
              "value1": "={{ $json.qualified }}",
              "value2": true
            }
          ]
        }
      },
      "name": "Qualified?",
      "type": "n8n-nodes-base.if",
      "typeVersion": 1,
      "position": [
        1070,
        300
      ]
    },
    {
      "parameters": {
        "values": {
          "string": [
            {
              "name": "route",
              "value": "PUSH TO CRM + START SEQUENCE"
            },
            {
              "name": "summary",
              "value": "={{ $json.name + ' | ' + $json.company + ' | fit ' + $json.fit_score + ' | ' + $json.reasons }}"
            }
          ]
        },
        "options": {}
      },
      "name": "Qualified - To Sales",
      "type": "n8n-nodes-base.set",
      "typeVersion": 1,
      "position": [
        1300,
        190
      ]
    },
    {
      "parameters": {
        "values": {
          "string": [
            {
              "name": "route",
              "value": "SKIP / retargeting only"
            },
            {
              "name": "summary",
              "value": "={{ $json.name + ' | ' + $json.company + ' | fit ' + $json.fit_score + ' | ' + $json.reasons }}"
            }
          ]
        },
        "options": {}
      },
      "name": "Not A Fit - Skip",
      "type": "n8n-nodes-base.set",
      "typeVersion": 1,
      "position": [
        1300,
        410
      ]
    }
  ],
  "connections": {
    "Run Manually": {
      "main": [
        [
          {
            "node": "Sample Leads",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Sample Leads": {
      "main": [
        [
          {
            "node": "Enrich + Detect Provider",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Enrich + Detect Provider": {
      "main": [
        [
          {
            "node": "Qualify Against ICP",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Qualify Against ICP": {
      "main": [
        [
          {
            "node": "Qualified?",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Qualified?": {
      "main": [
        [
          {
            "node": "Qualified - To Sales",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "Not A Fit - Skip",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "settings": {
    "executionOrder": "v1"
  }
}

About this workflow

Lead Enrichment & Qualification. Event-driven trigger; 7 nodes.

Source: https://github.com/saurabhshuklagrowisto/saurabh-ai-systems/blob/main/pipeline-automation/lead-enrichment-qualification.json — original creator credit. Request a take-down →

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