Lead Enrichment

The workflow JSON

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{
  "name": "Lead Enrichment",
  "description": "Enrich raw leads with firmographic data from lead database. Marks unknown domains for manual research.",
  "nodes": [
    {
      "name": "Webhook Input",
      "type": "n8n-nodes-base.webhook",
      "position": [
        0,
        0
      ],
      "parameters": {
        "path": "lead-enrich",
        "method": "POST",
        "options": {}
      }
    },
    {
      "name": "Enrichment Lookup",
      "type": "n8n-nodes-base.function",
      "position": [
        300,
        0
      ],
      "parameters": {
        "functionCode": "// Enrich each lead against the lead database by domain\nconst enriched = [];\nlet enrichedCount = 0;\nlet needsResearch = 0;\n\nfor (const lead of $input.all()) {\n  const domain = lead.json.domain;\n  const enrichment = $mockClients.leadDatabase.enrich(domain);\n  \n  if (enrichment) {\n    enriched.push({\n      ...enrichment,\n      contact_name: lead.json.contact_name,\n      email: lead.json.email,\n      enrichment_status: 'enriched'\n    });\n    enrichedCount++;\n  } else {\n    enriched.push({\n      domain,\n      contact_name: lead.json.contact_name,\n      email: lead.json.email,\n      enrichment_status: 'needs_research'\n    });\n    needsResearch++;\n  }\n}\n\nreturn enriched.map(item => ({ json: item }));"
      }
    },
    {
      "name": "CRM Update",
      "type": "n8n-nodes-base.function",
      "position": [
        600,
        -100
      ],
      "parameters": {
        "functionCode": "// Update CRM with enriched leads\nconst crmRecords = $input.all()\n  .filter(item => item.json.enrichment_status === 'enriched')\n  .map(item => ({\n    email: item.json.email,\n    company: item.json.company,\n    industry: item.json.industry,\n    contact_role: item.json.contact_role\n  }));\n\nreturn crmRecords.map(r => ({ json: r }));"
      }
    },
    {
      "name": "Research Queue",
      "type": "n8n-nodes-base.function",
      "position": [
        600,
        100
      ],
      "parameters": {
        "functionCode": "// Route needs_research leads to manual research queue\nconst needsResearch = $input.all()\n  .filter(item => item.json.enrichment_status === 'needs_research')\n  .map(item => item.json);\n\nreturn needsResearch.map(r => ({ json: r }));"
      }
    },
    {
      "name": "Summary Output",
      "type": "n8n-nodes-base.function",
      "position": [
        900,
        0
      ],
      "parameters": {
        "functionCode": "// Generate summary\nconst enrichedLeads = $input.all();\nreturn [{\n  json: {\n    enriched_leads: enrichedLeads,\n    total: enrichedLeads.length,\n    enriched: enrichedLeads.filter(l => l.json.enrichment_status === 'enriched').length,\n    needs_research: enrichedLeads.filter(l => l.json.enrichment_status === 'needs_research').length\n  }\n}];"
      }
    }
  ],
  "connections": [
    {
      "source": "Webhook Input",
      "target": "Enrichment Lookup"
    },
    {
      "source": "Enrichment Lookup",
      "target": "CRM Update",
      "source_output": "main",
      "target_input": "main"
    },
    {
      "source": "Enrichment Lookup",
      "target": "Research Queue",
      "source_output": "main",
      "target_input": "main"
    },
    {
      "source": "CRM Update",
      "target": "Summary Output"
    },
    {
      "source": "Research Queue",
      "target": "Summary Output"
    }
  ],
  "metadata": {
    "pattern_number": 3,
    "category": "enrichment",
    "privacy_notes": "No PII stored in enrichment results \u2014 contact_name and email passed through from input only.",
    "data_quality_notes": "Unknown domains produce null enrichment fields; downstream systems must handle missing data gracefully."
  }
}

About this workflow

Lead Enrichment. Webhook trigger; 5 nodes.

Source: https://github.com/stefan-mcf/automation-kit/blob/main/patterns/lead-enrichment/workflow.json — original creator credit. Request a take-down →

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