AutomationFlowsSocial Media › Linkedin Company Icp Scoring Automation with Airtop & Google Sheets

Linkedin Company Icp Scoring Automation with Airtop & Google Sheets

ByAirtop @cesar-at-airtop on n8n.io

Sorting through lists of potential leads manually to determine who's truly worth your sales team's time isn't just tedious, it's incredibly inefficient. Without proper qualification, your team might spend hours pursuing prospects who aren't the right fit for your product, while…

Event trigger★★★★☆ complexity5 nodesGoogle SheetsAirtop
Social Media Trigger: Event Nodes: 5 Complexity: ★★★★☆ Added:

This workflow corresponds to n8n.io template #3475 — we link there as the canonical source.

The workflow JSON

Copy or download the full n8n JSON below. Paste it into a new n8n workflow, add your credentials, activate. Full import guide →

Download .json
{
  "id": "xyLfWaqdIoZmbTfv",
  "meta": {
    "templateCredsSetupCompleted": true
  },
  "name": "ICP Company Scoring",
  "tags": [
    {
      "id": "a8B9vqj0vNLXcKVQ",
      "name": "template",
      "createdAt": "2025-04-04T15:38:37.785Z",
      "updatedAt": "2025-04-04T15:38:37.785Z"
    }
  ],
  "nodes": [
    {
      "id": "c155fe86-f253-4a94-bee7-0ca70506a7ec",
      "name": "When clicking \u2018Test workflow\u2019",
      "type": "n8n-nodes-base.manualTrigger",
      "position": [
        -120,
        0
      ],
      "parameters": {},
      "typeVersion": 1
    },
    {
      "id": "58ce6a8a-03e8-499a-8a53-c2efe852ccc6",
      "name": "Get companies",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        100,
        0
      ],
      "parameters": {
        "options": {},
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": 1729280298,
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q/edit#gid=1729280298",
          "cachedResultName": "Company"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q/edit?usp=drivesdk",
          "cachedResultName": "ICP Score for Template"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 4.5
    },
    {
      "id": "fcd9a28f-4f22-405b-9f1c-b1f313aee4c8",
      "name": "Calculate ICP Scoring",
      "type": "n8n-nodes-base.airtop",
      "position": [
        320,
        0
      ],
      "parameters": {
        "url": "={{ $json['Linkedin_URL_Company'] }}",
        "prompt": "# LinkedIn Company Analysis Prompt\n\nExtract and analyze the following information from the provided LinkedIn company page. Present the results in a structured JSON format.\n\n## Required Data Points\n\n### 1. Company Identity\n- Full company name (including suffixes like Inc., LLC, etc.)\n- Brand tagline/headline (directly under company name)\n- Global headquarters location \n- Company description (full \"About\" section text)\n- Primary website URL (excluding social media links)\n\n### 2. Company Scale\n- Current employee count (from LinkedIn \"X employees\" metric)\n- Employee range bracket: [0-9], [10-150], [150+]\n\n### 3. Business Classification\nEvaluate the following characteristics based on company description, recent posts, and featured content:\n\n#### Automation Agency Status\n- Boolean (true/false) classification\n- Criteria for \"true\":\n  * Company explicitly offers automation services to clients\n  * Core business model involves developing/implementing automations\n  * Primary revenue from automation consulting/development\n\n#### AI Implementation Level\nClassify as [Low/Medium/High] based on:\n- Low: No evidence of AI/automation/scraping usage\n- Medium: Uses AI/automation tools or mentions them as supplementary capabilities\n- High: Core business involves AI development, automation creation, or data harvesting services\n\n### 4. Technical Sophistication\nEvaluate overall technical capabilities as [Basic/Intermediate/Advanced/Expert] based on:\n- Technology stack mentioned\n- Technical job postings\n- Products/services complexity\n- Engineering team size\n- Technical achievements highlighted\n\n### 5. Investment Profile\nIf available, document:\n- Most recent funding round\n- Total funding amount\n- Key investors\n- Last funding date\nMark as \"Not publicly disclosed\" if information unavailable\n\n### 6. ICP (Ideal Customer Profile) Score\nCalculate composite score using this weighted criteria:\n\n| Category | Criteria | Points |\n|----------|----------|--------|\n| AI Focus | Low | 5 |\n| | Medium | 10 |\n| | High | 25 |\n| Technical Level | Basic | 5 |\n| | Intermediate | 15 |\n| | Advanced | 25 |\n| | Expert | 35 |\n| Employee Count | 0-9 | 5 |\n| | 10-150 | 25 |\n| | 150+ | 30 |\n| Agency Status | Automation Agency | 20 |\n| Geography | US/Europe Based | 10 |\n\n## Output Format\nReturn data in the following JSON structure, with all fields required:\n\n```json\n{\n  \"company_profile\": {\n    \"name\": string,\n    \"tagline\": string,\n    \"location\": {\n      \"city\": string,\n      \"state\": string,\n      \"country\": string\n    },\n    \"overview\": string,\n    \"website\": string\n  },\n  \"scale\": {\n    \"employee_count\": number,\n    \"size_bracket\": string\n  },\n  \"classification\": {\n    \"is_automation_agency\": boolean,\n    \"ai_focus_level\": string,\n    \"technical_tier\": string\n  },\n  \"funding\": {\n    \"latest_round\": string,\n    \"total_raised\": string,\n    \"investors\": [string],\n    \"last_updated\": string\n  },\n  \"icp_scoring\": {\n    \"ai_focus_points\": number,\n    \"technical_points\": number,\n    \"size_points\": number,\n    \"agency_points\": number,\n    \"geography_points\": number,\n    \"total_score\": number\n  }\n}\n",
        "resource": "extraction",
        "operation": "query",
        "sessionMode": "new",
        "additionalFields": {
          "outputSchema": "{\n  \"type\": \"object\",\n  \"properties\": {\n    \"company_profile\": {\n      \"type\": \"object\",\n      \"properties\": {\n        \"name\": {\n          \"type\": \"string\",\n          \"description\": \"Full company name including suffixes like Inc., LLC, etc.\"\n        },\n        \"tagline\": {\n          \"type\": \"string\",\n          \"description\": \"Brand tagline or headline directly under company name.\"\n        },\n        \"location\": {\n          \"type\": \"object\",\n          \"properties\": {\n            \"city\": {\n              \"type\": \"string\",\n              \"description\": \"City of the company's global headquarters.\"\n            },\n            \"state\": {\n              \"type\": \"string\",\n              \"description\": \"State of the company's global headquarters.\"\n            },\n            \"country\": {\n              \"type\": \"string\",\n              \"description\": \"Country of the company's global headquarters.\"\n            }\n          },\n          \"required\": [\n            \"city\",\n            \"state\",\n            \"country\"\n          ],\n          \"additionalProperties\": false\n        },\n        \"overview\": {\n          \"type\": \"string\",\n          \"description\": \"Full 'About' section text of the company.\"\n        },\n        \"website\": {\n          \"type\": \"string\",\n          \"description\": \"Primary website URL excluding social media links.\"\n        }\n      },\n      \"required\": [\n        \"name\",\n        \"tagline\",\n        \"location\",\n        \"overview\",\n        \"website\"\n      ],\n      \"additionalProperties\": false\n    },\n    \"scale\": {\n      \"type\": \"object\",\n      \"properties\": {\n        \"employee_count\": {\n          \"type\": \"integer\",\n          \"description\": \"Current employee count from LinkedIn 'X employees' metric.\"\n        },\n        \"size_bracket\": {\n          \"type\": \"string\",\n          \"description\": \"Employee range bracket.\"\n        }\n      },\n      \"required\": [\n        \"employee_count\",\n        \"size_bracket\"\n      ],\n      \"additionalProperties\": false\n    },\n    \"classification\": {\n      \"type\": \"object\",\n      \"properties\": {\n        \"is_automation_agency\": {\n          \"type\": \"boolean\",\n          \"description\": \"Boolean classification if the company is an automation agency.\"\n        },\n        \"ai_focus_level\": {\n          \"type\": \"string\",\n          \"description\": \"AI implementation level based on company description and content.\"\n        },\n        \"technical_tier\": {\n          \"type\": \"string\",\n          \"description\": \"Overall technical capabilities of the company.\"\n        }\n      },\n      \"required\": [\n        \"is_automation_agency\",\n        \"ai_focus_level\",\n        \"technical_tier\"\n      ],\n      \"additionalProperties\": false\n    },\n    \"funding\": {\n      \"type\": \"object\",\n      \"properties\": {\n        \"latest_round\": {\n          \"type\": \"string\",\n          \"description\": \"Most recent funding round.\"\n        },\n        \"total_raised\": {\n          \"type\": \"string\",\n          \"description\": \"Total funding amount.\"\n        },\n        \"investors\": {\n          \"type\": \"array\",\n          \"items\": {\n            \"type\": \"string\"\n          },\n          \"description\": \"Key investors.\"\n        },\n        \"last_updated\": {\n          \"type\": \"string\",\n          \"description\": \"Last funding date.\"\n        }\n      },\n      \"required\": [\n        \"latest_round\",\n        \"total_raised\",\n        \"investors\",\n        \"last_updated\"\n      ],\n      \"additionalProperties\": false\n    },\n    \"icp_scoring\": {\n      \"type\": \"object\",\n      \"properties\": {\n        \"ai_focus_points\": {\n          \"type\": \"integer\",\n          \"description\": \"Points based on AI focus.\"\n        },\n        \"technical_points\": {\n          \"type\": \"integer\",\n          \"description\": \"Points based on technical level.\"\n        },\n        \"size_points\": {\n          \"type\": \"integer\",\n          \"description\": \"Points based on employee count.\"\n        },\n        \"agency_points\": {\n          \"type\": \"integer\",\n          \"description\": \"Points if the company is an automation agency.\"\n        },\n        \"geography_points\": {\n          \"type\": \"integer\",\n          \"description\": \"Points if the company is US/Europe based.\"\n        },\n        \"total_score\": {\n          \"type\": \"integer\",\n          \"description\": \"Total ICP score.\"\n        }\n      },\n      \"required\": [\n        \"ai_focus_points\",\n        \"technical_points\",\n        \"size_points\",\n        \"agency_points\",\n        \"geography_points\",\n        \"total_score\"\n      ],\n      \"additionalProperties\": false\n    }\n  },\n  \"required\": [\n    \"company_profile\",\n    \"scale\",\n    \"classification\",\n    \"funding\",\n    \"icp_scoring\"\n  ],\n  \"additionalProperties\": false,\n  \"$schema\": \"http://json-schema.org/draft-07/schema#\"\n}\n"
        }
      },
      "credentials": {
        "airtopApi": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 1
    },
    {
      "id": "67a5824c-b2b0-432f-b52c-bf5ca719268e",
      "name": "Format response",
      "type": "n8n-nodes-base.code",
      "position": [
        520,
        0
      ],
      "parameters": {
        "mode": "runOnceForEachItem",
        "jsCode": "const row_number = $('Get companies').item.json.row_number\nconst Linkedin_URL_Company = $('Get companies').item.json.Linkedin_URL_Company\nconst icp_scoring = JSON.parse($input.item.json.data.modelResponse).icp_scoring\n\nreturn { json: {\n  row_number,\n  Linkedin_URL_Company,\n  ICP_Score_Company: icp_scoring.total_score\n}};"
      },
      "typeVersion": 2
    },
    {
      "id": "53be1c3c-c54e-414d-837c-61748a39a61c",
      "name": "Update row",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        740,
        0
      ],
      "parameters": {
        "columns": {
          "value": {},
          "schema": [
            {
              "id": "Linkedin_URL_Company",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "Linkedin_URL_Company",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "ICP_Score_Company",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "ICP_Score_Company",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "meta",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "meta",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "data",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "data",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "errors",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "errors",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "warnings",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "warnings",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "parsed",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "parsed",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "row_number",
              "type": "string",
              "display": true,
              "removed": false,
              "readOnly": true,
              "required": false,
              "displayName": "row_number",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "autoMapInputData",
          "matchingColumns": [
            "row_number"
          ],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {},
        "operation": "update",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": 1729280298,
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q/edit#gid=1729280298",
          "cachedResultName": "Company"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1WC_awgb-Ohtb0f4o_OJgRcvunTLuS8kFQgk6l8fkR2Q/edit?usp=drivesdk",
          "cachedResultName": "ICP Score for Template"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 4.5
    }
  ],
  "active": false,
  "settings": {
    "executionOrder": "v1"
  },
  "versionId": "e8045806-b5d6-44be-8553-6de69c1f42f4",
  "connections": {
    "Get companies": {
      "main": [
        [
          {
            "node": "Calculate ICP Scoring",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Format response": {
      "main": [
        [
          {
            "node": "Update row",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Calculate ICP Scoring": {
      "main": [
        [
          {
            "node": "Format response",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "When clicking \u2018Test workflow\u2019": {
      "main": [
        [
          {
            "node": "Get companies",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  }
}

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About this workflow

Sorting through lists of potential leads manually to determine who's truly worth your sales team's time isn't just tedious, it's incredibly inefficient. Without proper qualification, your team might spend hours pursuing prospects who aren't the right fit for your product, while…

Source: https://n8n.io/workflows/3475/ — original creator credit. Request a take-down →

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