The workflow JSON
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{
"name": "Speed to Lead Engine (Demo Mode, No API Keys)",
"nodes": [
{
"parameters": {
"httpMethod": "POST",
"path": "speed-to-lead-demo",
"responseMode": "onReceived",
"options": {}
},
"name": "Demo Form Webhook",
"type": "n8n-nodes-base.webhook",
"typeVersion": 1,
"position": [
200,
300
]
},
{
"parameters": {
"values": {
"string": [
{
"name": "lead_name",
"value": "={{ $json.body.name }}"
},
{
"name": "lead_email",
"value": "={{ $json.body.email }}"
},
{
"name": "lead_phone",
"value": "={{ $json.body.phone }}"
},
{
"name": "problem_statement",
"value": "={{ $json.body.problem }}"
},
{
"name": "email_domain",
"value": "={{ $json.body.email.split('@')[1] }}"
},
{
"name": "received_at",
"value": "={{ $now.toISO() }}"
}
]
},
"options": {}
},
"name": "Normalize Lead",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
420,
300
]
},
{
"parameters": {
"jsCode": "// MOCK ENRICHMENT (demo mode). Production version calls Apollo organizations/enrich with the same output shape.\nconst d = $json.email_domain || '';\nconst db = {\n 'northwesternmutual.com': { name: 'Northwestern Mutual', industry: 'insurance', estimated_num_employees: 7500, hq: 'Milwaukee, WI' },\n 'farmers.com': { name: 'Farmers Insurance', industry: 'insurance', estimated_num_employees: 12000, hq: 'Los Angeles, CA' },\n 'regionsbank.com': { name: 'Regions Bank', industry: 'banking', estimated_num_employees: 20000, hq: 'Birmingham, AL' },\n 'ameriprise.com': { name: 'Ameriprise Financial', industry: 'wealth management', estimated_num_employees: 14000, hq: 'Minneapolis, MN' },\n 'chime.com': { name: 'Chime', industry: 'fintech', estimated_num_employees: 1500, hq: 'San Francisco, CA' },\n 'gmail.com': { name: 'Personal Email', industry: 'unknown', estimated_num_employees: 0, hq: '' }\n};\nconst org = db[d] || { name: d.split('.')[0], industry: 'unknown', estimated_num_employees: 200, hq: '' };\nreturn [{ json: { ...$json, organization: org } }];"
},
"name": "Enrich Company (Mock of Apollo)",
"type": "n8n-nodes-base.code",
"typeVersion": 1,
"position": [
640,
300
]
},
{
"parameters": {
"jsCode": "// MOCK AI SCORING (demo mode). Production version sends this exact context to Claude and gets the same JSON shape back.\nconst org = $json.organization || {};\nconst problem = ($json.problem_statement || '').toLowerCase();\nlet score = 0;\nconst reasons = [];\n// Industry fit (0-3)\nconst icp = ['insurance', 'banking', 'wealth management', 'fintech', 'financial services'];\nif (icp.includes(org.industry)) { score += 3; reasons.push('industry match: ' + org.industry); }\n// Size fit (0-3)\nif (org.estimated_num_employees >= 5000) { score += 3; reasons.push('enterprise scale: ' + org.estimated_num_employees + ' employees'); }\nelse if (org.estimated_num_employees >= 500) { score += 2; reasons.push('mid-enterprise: ' + org.estimated_num_employees + ' employees'); }\n// Problem relevance (0-3)\nif (/ramp|onboard|train|coach|hire|new rep|advisor|agent/.test(problem)) { score += 3; reasons.push('problem is core use case: sales ramp/training'); }\nelse if (/sales|revenue|quota|pipeline/.test(problem)) { score += 2; reasons.push('sales performance problem'); }\n// Urgency signal (0-1)\nif (/\\d+/.test(problem)) { score += 1; reasons.push('quantified need stated'); }\nconst tier = score >= 7 ? 'T1' : 'T2';\nconst firstName = ($json.lead_name || '').split(' ')[0];\nconst reply_draft = `Hi ${firstName}, thanks for reaching out. ${org.industry === 'insurance' ? 'Insurance sales teams' : org.industry === 'banking' ? 'Banking sales teams' : 'Enterprise sales teams'} use AI roleplays to cut new hire ramp from 90 days to about 15, reps practice against AI buyers before real calls. Given what you shared about ${$json.problem_statement}, a 20 minute walkthrough would show you exactly how that works for a team your size. Grab a time here: https://cal.com/YOUR-TEAM/demo`;\nreturn [{ json: { ...$json, score, tier, reasoning: reasons.join('; '), reply_draft } }];"
},
"name": "AI Score + Draft Reply (Mock of Claude)",
"type": "n8n-nodes-base.code",
"typeVersion": 1,
"position": [
860,
300
]
},
{
"parameters": {
"conditions": {
"number": [
{
"value1": "={{ $json.score }}",
"operation": "largerEqual",
"value2": 7
}
]
}
},
"name": "Tier 1?",
"type": "n8n-nodes-base.if",
"typeVersion": 1,
"position": [
1100,
300
]
},
{
"parameters": {
"values": {
"string": [
{
"name": "email_to",
"value": "={{ $json.lead_email }}"
},
{
"name": "email_subject",
"value": "={{ 'Your demo, ' + $json.organization.name }}"
},
{
"name": "email_body",
"value": "={{ $json.reply_draft }}"
},
{
"name": "sent_within",
"value": "under 5 minutes of form submit"
}
]
},
"options": {}
},
"name": "T1 - Instant Calendar Email (Preview)",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1360,
160
]
},
{
"parameters": {
"values": {
"string": [
{
"name": "slack_channel",
"value": "#us-pipeline"
},
{
"name": "slack_message",
"value": "={{ 'HOT LEAD (T1, score ' + $json.score + '/10): ' + $json.lead_name + ' at ' + $json.organization.name + ' (' + $json.organization.industry + ', ' + $json.organization.estimated_num_employees + ' emp)\\nProblem: ' + $json.problem_statement + '\\nWhy T1: ' + $json.reasoning + '\\nCalendar email already sent. Jump in: ' + $json.lead_email }}"
}
]
},
"options": {}
},
"name": "T1 - Slack Alert to AE (Preview)",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1360,
320
]
},
{
"parameters": {
"values": {
"string": [
{
"name": "nurture_campaign",
"value": "Warm Nurture: case studies + webinar invites"
},
{
"name": "enrolled_email",
"value": "={{ $json.lead_email }}"
},
{
"name": "re_score",
"value": "monthly, promoted to T1 on any new signal"
}
]
},
"options": {}
},
"name": "T2 - Nurture Sequence (Preview)",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1360,
480
]
},
{
"parameters": {
"values": {
"string": [
{
"name": "crm_action",
"value": "Lead created"
},
{
"name": "crm_summary",
"value": "={{ $json.lead_name + ' | ' + $json.organization.name + ' | score ' + $json.score + ' (' + $json.tier + ') | source: Website Demo Form | ' + $json.reasoning }}"
}
]
},
"options": {}
},
"name": "Log to CRM (Preview)",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1620,
300
]
}
],
"connections": {
"Demo Form Webhook": {
"main": [
[
{
"node": "Normalize Lead",
"type": "main",
"index": 0
}
]
]
},
"Normalize Lead": {
"main": [
[
{
"node": "Enrich Company (Mock of Apollo)",
"type": "main",
"index": 0
}
]
]
},
"Enrich Company (Mock of Apollo)": {
"main": [
[
{
"node": "AI Score + Draft Reply (Mock of Claude)",
"type": "main",
"index": 0
}
]
]
},
"AI Score + Draft Reply (Mock of Claude)": {
"main": [
[
{
"node": "Tier 1?",
"type": "main",
"index": 0
}
]
]
},
"Tier 1?": {
"main": [
[
{
"node": "T1 - Instant Calendar Email (Preview)",
"type": "main",
"index": 0
},
{
"node": "T1 - Slack Alert to AE (Preview)",
"type": "main",
"index": 0
}
],
[
{
"node": "T2 - Nurture Sequence (Preview)",
"type": "main",
"index": 0
}
]
]
},
"T1 - Instant Calendar Email (Preview)": {
"main": [
[
{
"node": "Log to CRM (Preview)",
"type": "main",
"index": 0
}
]
]
},
"T2 - Nurture Sequence (Preview)": {
"main": [
[
{
"node": "Log to CRM (Preview)",
"type": "main",
"index": 0
}
]
]
}
},
"settings": {
"executionOrder": "v1"
}
}
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About this workflow
Speed to Lead Engine (Demo Mode, No API Keys). Webhook trigger; 9 nodes.
Source: https://github.com/saurabhshuklagrowisto/saurabh-ai-systems/blob/main/pipeline-automation/speed-to-lead-engine-demo.json — original creator credit. Request a take-down →
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