AutomationFlowsWeb Scraping › Weekly SEO Report Generator

Weekly SEO Report Generator

Weekly SEO Report Generator. Uses httpRequest, emailSend, googleSheets. Scheduled trigger; 7 nodes.

Cron / scheduled trigger★★★★☆ complexity7 nodesHTTP RequestEmail SendGoogle Sheets
Web Scraping Trigger: Cron / scheduled Nodes: 7 Complexity: ★★★★☆ Added:

This workflow follows the Emailsend → Google Sheets recipe pattern — see all workflows that pair these two integrations.

The workflow JSON

Copy or download the full n8n JSON below. Paste it into a new n8n workflow, add your credentials, activate. Full import guide →

Download .json
{
  "name": "Weekly SEO Report Generator",
  "nodes": [
    {
      "parameters": {
        "rule": {
          "interval": [
            {
              "field": "cronExpression",
              "expression": "0 8 * * 1"
            }
          ]
        }
      },
      "id": "weekly-trigger",
      "name": "Every Monday 8 AM",
      "type": "n8n-nodes-base.scheduleTrigger",
      "typeVersion": 1.1,
      "position": [
        250,
        300
      ]
    },
    {
      "parameters": {
        "method": "GET",
        "url": "={{$env.APP_URL}}/api/n8n/report/weekly",
        "authentication": "genericCredentialType",
        "genericAuthType": "httpHeaderAuth",
        "options": {
          "timeout": 60000
        }
      },
      "id": "fetch-weekly-stats",
      "name": "Fetch Weekly Stats",
      "type": "n8n-nodes-base.httpRequest",
      "typeVersion": 4.1,
      "position": [
        470,
        300
      ],
      "credentials": {
        "httpHeaderAuth": {
          "name": "<your credential>"
        }
      }
    },
    {
      "parameters": {
        "method": "GET",
        "url": "={{$env.APP_URL}}/api/gsc/performance?days=7",
        "authentication": "genericCredentialType",
        "genericAuthType": "httpHeaderAuth",
        "options": {}
      },
      "id": "fetch-gsc-weekly",
      "name": "Fetch GSC Weekly",
      "type": "n8n-nodes-base.httpRequest",
      "typeVersion": 4.1,
      "position": [
        470,
        500
      ],
      "credentials": {
        "httpHeaderAuth": {
          "name": "<your credential>"
        }
      }
    },
    {
      "parameters": {
        "mode": "combine",
        "mergeByFields": {
          "values": []
        },
        "options": {}
      },
      "id": "merge-data",
      "name": "Merge All Data",
      "type": "n8n-nodes-base.merge",
      "typeVersion": 2.1,
      "position": [
        690,
        400
      ]
    },
    {
      "parameters": {
        "jsCode": "// Generate HTML Report\nconst data = $input.all();\nconst stats = data[0]?.json || {};\nconst gsc = data[1]?.json || {};\n\nconst weekStart = new Date();\nweekStart.setDate(weekStart.getDate() - 7);\nconst weekEnd = new Date();\n\nconst formatDate = (d) => d.toLocaleDateString('en-US', { month: 'short', day: 'numeric', year: 'numeric' });\nconst formatNumber = (n) => n?.toLocaleString() || '0';\nconst formatPercent = (n) => ((n || 0) * 100).toFixed(1) + '%';\n\n// Calculate trends\nconst clicksTrend = stats.clicksChange > 0 ? '\u2191' : stats.clicksChange < 0 ? '\u2193' : '\u2192';\nconst impressionsTrend = stats.impressionsChange > 0 ? '\u2191' : stats.impressionsChange < 0 ? '\u2193' : '\u2192';\n\nconst html = `\n<!DOCTYPE html>\n<html>\n<head>\n  <meta charset=\"UTF-8\">\n  <style>\n    body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; line-height: 1.6; color: #333; max-width: 800px; margin: 0 auto; padding: 20px; }\n    .header { background: linear-gradient(135deg, #667eea 0%, #764ba2 100%); color: white; padding: 30px; border-radius: 12px; margin-bottom: 30px; }\n    .header h1 { margin: 0 0 10px 0; font-size: 28px; }\n    .header p { margin: 0; opacity: 0.9; }\n    .metrics-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-bottom: 30px; }\n    .metric-card { background: #f8f9fa; border-radius: 12px; padding: 20px; }\n    .metric-card h3 { margin: 0 0 5px 0; color: #666; font-size: 14px; text-transform: uppercase; }\n    .metric-card .value { font-size: 32px; font-weight: 700; color: #333; }\n    .metric-card .trend { font-size: 14px; margin-top: 5px; }\n    .trend.up { color: #22c55e; }\n    .trend.down { color: #ef4444; }\n    .trend.neutral { color: #666; }\n    .section { margin-bottom: 30px; }\n    .section h2 { color: #333; border-bottom: 2px solid #667eea; padding-bottom: 10px; }\n    table { width: 100%; border-collapse: collapse; }\n    th, td { padding: 12px; text-align: left; border-bottom: 1px solid #eee; }\n    th { background: #f8f9fa; font-weight: 600; }\n    tr:hover { background: #f8f9fa; }\n    .position { display: inline-block; width: 40px; height: 40px; line-height: 40px; text-align: center; border-radius: 50%; font-weight: 600; }\n    .position.top3 { background: #fef3c7; color: #d97706; }\n    .position.top10 { background: #dcfce7; color: #16a34a; }\n    .position.other { background: #f3f4f6; color: #666; }\n    .footer { text-align: center; padding: 20px; color: #666; font-size: 12px; border-top: 1px solid #eee; margin-top: 30px; }\n  </style>\n</head>\n<body>\n  <div class=\"header\">\n    <h1>\ud83d\udcca Weekly SEO Report</h1>\n    <p>${formatDate(weekStart)} - ${formatDate(weekEnd)}</p>\n  </div>\n  \n  <div class=\"metrics-grid\">\n    <div class=\"metric-card\">\n      <h3>Total Clicks</h3>\n      <div class=\"value\">${formatNumber(stats.totalClicks || gsc.clicks)}</div>\n      <div class=\"trend ${stats.clicksChange > 0 ? 'up' : stats.clicksChange < 0 ? 'down' : 'neutral'}\">\n        ${clicksTrend} ${Math.abs(stats.clicksChange || 0).toFixed(1)}% vs last week\n      </div>\n    </div>\n    <div class=\"metric-card\">\n      <h3>Total Impressions</h3>\n      <div class=\"value\">${formatNumber(stats.totalImpressions || gsc.impressions)}</div>\n      <div class=\"trend ${stats.impressionsChange > 0 ? 'up' : stats.impressionsChange < 0 ? 'down' : 'neutral'}\">\n        ${impressionsTrend} ${Math.abs(stats.impressionsChange || 0).toFixed(1)}% vs last week\n      </div>\n    </div>\n    <div class=\"metric-card\">\n      <h3>Average CTR</h3>\n      <div class=\"value\">${formatPercent(stats.avgCtr || gsc.ctr)}</div>\n    </div>\n    <div class=\"metric-card\">\n      <h3>Average Position</h3>\n      <div class=\"value\">${(stats.avgPosition || gsc.position || 0).toFixed(1)}</div>\n    </div>\n  </div>\n  \n  <div class=\"section\">\n    <h2>\ud83c\udfaf Top Performing Queries</h2>\n    <table>\n      <thead>\n        <tr>\n          <th>Query</th>\n          <th>Clicks</th>\n          <th>Impressions</th>\n          <th>CTR</th>\n          <th>Position</th>\n        </tr>\n      </thead>\n      <tbody>\n        ${(stats.topQueries || []).slice(0, 10).map(q => `\n        <tr>\n          <td>${q.query || q.keys?.[0] || 'N/A'}</td>\n          <td>${formatNumber(q.clicks)}</td>\n          <td>${formatNumber(q.impressions)}</td>\n          <td>${formatPercent(q.ctr)}</td>\n          <td><span class=\"position ${q.position <= 3 ? 'top3' : q.position <= 10 ? 'top10' : 'other'}\">${q.position?.toFixed(1)}</span></td>\n        </tr>\n        `).join('')}\n      </tbody>\n    </table>\n  </div>\n  \n  <div class=\"section\">\n    <h2>\ud83d\udcc4 Top Pages</h2>\n    <table>\n      <thead>\n        <tr>\n          <th>Page</th>\n          <th>Clicks</th>\n          <th>Impressions</th>\n          <th>CTR</th>\n        </tr>\n      </thead>\n      <tbody>\n        ${(stats.topPages || []).slice(0, 10).map(p => `\n        <tr>\n          <td style=\"max-width: 300px; overflow: hidden; text-overflow: ellipsis;\">${p.page || p.keys?.[0] || 'N/A'}</td>\n          <td>${formatNumber(p.clicks)}</td>\n          <td>${formatNumber(p.impressions)}</td>\n          <td>${formatPercent(p.ctr)}</td>\n        </tr>\n        `).join('')}\n      </tbody>\n    </table>\n  </div>\n  \n  ${stats.contentCreated?.length > 0 ? `\n  <div class=\"section\">\n    <h2>\u270d\ufe0f Content Created This Week</h2>\n    <ul>\n      ${stats.contentCreated.map(c => `<li><strong>${c.title}</strong> - ${c.type} (${formatDate(new Date(c.createdAt))})</li>`).join('')}\n    </ul>\n  </div>\n  ` : ''}\n  \n  <div class=\"section\">\n    <h2>\ud83d\udca1 Recommendations</h2>\n    <ul>\n      ${(stats.recommendations || [\n        'Optimize meta descriptions for queries with high impressions but low CTR',\n        'Create content targeting queries where you rank position 5-15',\n        'Update and expand content for top-performing pages'\n      ]).map(r => `<li>${r}</li>`).join('')}\n    </ul>\n  </div>\n  \n  <div class=\"footer\">\n    <p>Generated by Maximo SEO Report \u2022 ${new Date().toISOString()}</p>\n    <p>This report was automatically generated. Do not reply to this email.</p>\n  </div>\n</body>\n</html>\n`;\n\nreturn [{ json: { html, subject: `\ud83d\udcca Weekly SEO Report: ${formatDate(weekStart)} - ${formatDate(weekEnd)}`, stats, gsc } }];"
      },
      "id": "generate-html",
      "name": "Generate HTML Report",
      "type": "n8n-nodes-base.code",
      "typeVersion": 2,
      "position": [
        910,
        400
      ]
    },
    {
      "parameters": {
        "fromEmail": "={{$env.REPORT_FROM_EMAIL}}",
        "toEmail": "={{$env.STAKEHOLDER_EMAILS}}",
        "subject": "={{ $json.subject }}",
        "emailType": "html",
        "html": "={{ $json.html }}",
        "options": {
          "appendAttribution": false
        }
      },
      "id": "send-report-email",
      "name": "Email to Stakeholders",
      "type": "n8n-nodes-base.emailSend",
      "typeVersion": 2.1,
      "position": [
        1130,
        400
      ],
      "credentials": {
        "smtp": {
          "name": "<your credential>"
        }
      }
    },
    {
      "parameters": {
        "operation": "append",
        "documentId": {
          "__rl": true,
          "value": "={{$env.REPORTS_SHEETS_ID}}",
          "mode": "id"
        },
        "sheetName": {
          "__rl": true,
          "value": "Weekly Reports Log",
          "mode": "name"
        },
        "columns": {
          "mappingMode": "defineBelow",
          "value": {
            "date": "={{ new Date().toISOString() }}",
            "clicks": "={{ $json.stats?.totalClicks || 0 }}",
            "impressions": "={{ $json.stats?.totalImpressions || 0 }}",
            "ctr": "={{ $json.stats?.avgCtr || 0 }}",
            "position": "={{ $json.stats?.avgPosition || 0 }}",
            "status": "sent"
          }
        },
        "options": {}
      },
      "id": "log-report",
      "name": "Log Report Sent",
      "type": "n8n-nodes-base.googleSheets",
      "typeVersion": 4.2,
      "position": [
        1350,
        400
      ],
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      }
    }
  ],
  "connections": {
    "Every Monday 8 AM": {
      "main": [
        [
          {
            "node": "Fetch Weekly Stats",
            "type": "main",
            "index": 0
          },
          {
            "node": "Fetch GSC Weekly",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Fetch Weekly Stats": {
      "main": [
        [
          {
            "node": "Merge All Data",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Fetch GSC Weekly": {
      "main": [
        [
          {
            "node": "Merge All Data",
            "type": "main",
            "index": 1
          }
        ]
      ]
    },
    "Merge All Data": {
      "main": [
        [
          {
            "node": "Generate HTML Report",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Generate HTML Report": {
      "main": [
        [
          {
            "node": "Email to Stakeholders",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Email to Stakeholders": {
      "main": [
        [
          {
            "node": "Log Report Sent",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "settings": {
    "executionOrder": "v1"
  },
  "staticData": null,
  "tags": [
    "SEO",
    "Reporting",
    "Email",
    "Weekly"
  ],
  "meta": {
    "templateCredsSetupCompleted": false
  },
  "versionId": "1.0.0"
}

Credentials you'll need

Each integration node will prompt for credentials when you import. We strip credential IDs before publishing — you'll add your own.

Pro

For the full experience including quality scoring and batch install features for each workflow upgrade to Pro

About this workflow

Weekly SEO Report Generator. Uses httpRequest, emailSend, googleSheets. Scheduled trigger; 7 nodes.

Source: https://github.com/maximoseo/wp-n8n-html-design-improver/blob/011b3173b80643a565cf765abf8f07d562c57169/n8n-workflows/weekly-seo-report.json — original creator credit. Request a take-down →

More Web Scraping workflows → · Browse all categories →

Related workflows

Workflows that share integrations, category, or trigger type with this one. All free to copy and import.

Web Scraping

This workflow is an improvement of this workflow by Greg Brzezinka.

HTTP Request, Email Send, XML +1
Web Scraping

N8N-Self-Updater. Uses ssh, emailSend, httpRequest. Scheduled trigger; 27 nodes.

Ssh, Email Send, HTTP Request
Web Scraping

&gt; An automated n8n workflow originally built for DigitalOcean-based n8n deployments, but fully compatible with any VPS or cloud hosting (e.g., AWS, Google Cloud, Hetzner, Linode, etc.) where n8n ru

Ssh, Email Send, HTTP Request
Web Scraping

What if you could spot a major sales problem—or a winning campaign—the very next morning, instead of weeks later? Imagine receiving a beautiful, data-rich alert directly in your inbox the moment your

QuickBooks, HTTP Request, Email Send
Web Scraping

Track Changes Of Product Prices. Uses htmlExtract, functionItem, httpRequest, writeBinaryFile. Scheduled trigger; 25 nodes.

Html Extract, Function Item, HTTP Request +5