AutomationFlowsMarketing & Ads › Drive-to-store Lead Generation (with Coupon) with Google Sheets & Suitecrm

Drive-to-store Lead Generation (with Coupon) with Google Sheets & Suitecrm

ByDavide Boizza @n3witalia on n8n.io

Drive-to-Store is a multi-channel marketing strategy that includes both the web and the physical context, with the aim of increasing the number of customers and sales in physical stores. This strategy guides potential customers from the online world to the physical point of sale…

Webhook trigger★★★★☆ complexity16 nodesHTTP RequestForm TriggerGoogle Sheets
Marketing & Ads Trigger: Webhook Nodes: 16 Complexity: ★★★★☆ Added:

This workflow corresponds to n8n.io template #2890 — we link there as the canonical source.

This workflow follows the Form Trigger → Google Sheets recipe pattern — see all workflows that pair these two integrations.

The workflow JSON

Copy or download the full n8n JSON below. Paste it into a new n8n workflow, add your credentials, activate. Full import guide →

Download .json
{
  "name": "Automate Drive-To-Store Lead Generation System (with coupon) on SuiteCRM",
  "tags": [],
  "nodes": [
    {
      "id": "53342c2a-f707-4ed0-9054-7928e6832745",
      "name": "Token SuiteCRM",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        1560,
        920
      ],
      "parameters": {
        "url": "=https://SUITECRMURL/Api/access_token",
        "options": {},
        "requestMethod": "POST",
        "bodyParametersUi": {
          "parameter": [
            {
              "name": "grant_type",
              "value": "client_credentials"
            },
            {
              "name": "client_id",
              "value": "CLIENTID"
            },
            {
              "name": "client_secret",
              "value": "CLIENTSECRET"
            }
          ]
        },
        "allowUnauthorizedCerts": true
      },
      "notesInFlow": true,
      "typeVersion": 1
    },
    {
      "id": "18d04094-1ced-4431-9ba2-b9b33d76c453",
      "name": "Create Lead SuiteCRM",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        1800,
        920
      ],
      "parameters": {
        "url": "https://SUITECRMURL/Api/V8/module",
        "method": "POST",
        "options": {
          "response": {
            "response": {
              "responseFormat": "json"
            }
          }
        },
        "jsonBody": "={\"data\": \n  {\n  \"type\": \"Leads\",\n  \"attributes\": { \n  \"first_name\": \"{{ $('Form Fields').item.json.Name }}\",\n  \"last_name\": \"{{ $('Form Fields').item.json.Surname }}\",\n  \"email1\": \"{{ $('Form Fields').item.json.Email }}\",\n  \"phone_mobile\":\"{{ $('Form Fields').item.json.Phone }}\",\n  \"coupon_c\": \"{{ $('Get Coupon').item.json.COUPON }}\"\n  }\n  }\n}",
        "sendBody": true,
        "sendHeaders": true,
        "specifyBody": "json",
        "headerParameters": {
          "parameters": [
            {
              "name": "Authorization",
              "value": "=Bearer {{$node[\"Token SuiteCRM\"].json[\"access_token\"]}}"
            },
            {
              "name": "Content-Type",
              "value": "application/vnd.api+json"
            }
          ]
        }
      },
      "notesInFlow": true,
      "typeVersion": 3
    },
    {
      "id": "59b9c124-f6eb-457d-b3cb-2c831b66db85",
      "name": "Webhook",
      "type": "n8n-nodes-base.webhook",
      "position": [
        440,
        1020
      ],
      "parameters": {
        "path": "4b98315d-782e-47a5-8fea-7d16155c811d",
        "options": {},
        "httpMethod": "POST"
      },
      "typeVersion": 2
    },
    {
      "id": "75d6f561-754d-4153-8a85-12cb135a555c",
      "name": "On form submission",
      "type": "n8n-nodes-base.formTrigger",
      "position": [
        440,
        820
      ],
      "parameters": {
        "options": {},
        "formTitle": "Landing",
        "formFields": {
          "values": [
            {
              "fieldLabel": "Name",
              "placeholder": "Name",
              "requiredField": true
            },
            {
              "fieldLabel": "Surname",
              "placeholder": "Surname",
              "requiredField": true
            },
            {
              "fieldType": "email",
              "fieldLabel": "Email",
              "placeholder": "Email",
              "requiredField": true
            },
            {
              "fieldLabel": "Phone",
              "placeholder": "Phone",
              "requiredField": true
            }
          ]
        }
      },
      "typeVersion": 2.2
    },
    {
      "id": "e9eac3a2-0351-4457-ae1d-44d42974ab20",
      "name": "Duplicate Lead?",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        880,
        820
      ],
      "parameters": {
        "options": {},
        "filtersUI": {
          "values": [
            {
              "lookupValue": "={{ $json.Email }}",
              "lookupColumn": "EMAIL"
            }
          ]
        },
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit#gid=0",
          "cachedResultName": "Foglio1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit?usp=drivesdk",
          "cachedResultName": "Coupon"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 4.5,
      "alwaysOutputData": true
    },
    {
      "id": "a5ae5f5a-7028-495b-ad27-192561ce88d5",
      "name": "Form Fields",
      "type": "n8n-nodes-base.set",
      "position": [
        680,
        820
      ],
      "parameters": {
        "options": {},
        "assignments": {
          "assignments": [
            {
              "id": "661d1475-f964-4a12-bfe7-88bf96851319",
              "name": "Name",
              "type": "string",
              "value": "={{ $json.Name }}"
            },
            {
              "id": "9991645d-c716-47db-80d6-850f3d64c782",
              "name": "Surname",
              "type": "string",
              "value": "={{ $json.Surname }}"
            },
            {
              "id": "c999afa6-2ec7-4f7f-bf3b-088a3597591c",
              "name": "Email",
              "type": "string",
              "value": "={{ $json.Email }}"
            },
            {
              "id": "f3faccdb-2412-4363-a0e3-f13b8f85b242",
              "name": "Phone",
              "type": "string",
              "value": "={{ $json.Phone }}"
            }
          ]
        }
      },
      "typeVersion": 3.4
    },
    {
      "id": "9edb0d07-b4fb-42f8-9555-1d3caf8998c7",
      "name": "Get Coupon",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        1340,
        920
      ],
      "parameters": {
        "options": {
          "returnFirstMatch": true
        },
        "filtersUI": {
          "values": [
            {
              "lookupColumn": "ID LEAD"
            }
          ]
        },
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit#gid=0",
          "cachedResultName": "Foglio1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit?usp=drivesdk",
          "cachedResultName": "Coupon"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      },
      "executeOnce": false,
      "typeVersion": 4.5
    },
    {
      "id": "9469dd95-04ac-4c74-abb3-674fec277f6e",
      "name": "Respond OK",
      "type": "n8n-nodes-base.respondToWebhook",
      "position": [
        2300,
        920
      ],
      "parameters": {
        "options": {
          "responseCode": 200
        },
        "respondWith": "json",
        "responseBody": "{\n  \"result\": \"OK\",\n  \"reason\": \"lead created\"\n}"
      },
      "typeVersion": 1.1
    },
    {
      "id": "5b81c406-d70b-4a36-b4f4-8941373958b9",
      "name": "Respond KO",
      "type": "n8n-nodes-base.respondToWebhook",
      "position": [
        1320,
        700
      ],
      "parameters": {
        "options": {
          "responseCode": 200
        },
        "respondWith": "json",
        "responseBody": "{\n  \"result\": \"KO\",\n  \"reason\": \"duplicate lead\"\n}"
      },
      "typeVersion": 1.1
    },
    {
      "id": "5fdf0eca-d1f6-4c9e-8e77-84d8e71bdb0e",
      "name": "Is Duplicate?",
      "type": "n8n-nodes-base.if",
      "position": [
        1080,
        820
      ],
      "parameters": {
        "options": {},
        "conditions": {
          "options": {
            "version": 2,
            "leftValue": "",
            "caseSensitive": true,
            "typeValidation": "strict"
          },
          "combinator": "and",
          "conditions": [
            {
              "id": "9e3a8422-14f1-453e-bfed-4feecff34662",
              "operator": {
                "type": "string",
                "operation": "notEmpty",
                "singleValue": true
              },
              "leftValue": "={{ $json.EMAIL }}",
              "rightValue": "={{ $('Form Fields').item.json.email }}"
            }
          ]
        }
      },
      "typeVersion": 2.2
    },
    {
      "id": "e9cba682-bf5b-4efa-9d10-4fab5d02610a",
      "name": "Sticky Note",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        420,
        20
      ],
      "parameters": {
        "color": 3,
        "width": 540,
        "height": 380,
        "content": "## STEP 1\n\nCreate a Google Sheet like this (Fill only the column \"COUPON\")\n\n[![2mXGVwB.md.png](https://iili.io/2mXGVwB.md.png)]\n\nThis is the basic Google Sheet used in [this Workflow](https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit?usp=drive_link):\n\n"
      },
      "typeVersion": 1
    },
    {
      "id": "1c304620-368d-42bf-b0d2-de3f9d552e51",
      "name": "Sticky Note1",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        420,
        440
      ],
      "parameters": {
        "color": 4,
        "width": 540,
        "height": 260,
        "content": "## STEP 2 - MAIN FLOW\n\nThis workflow is ideal for businesses looking to automate lead generation and management, especially when integrating with CRM systems like SuiteCRM and using Google Sheets for data tracking.\n\nIf you use an external form, hook the webbook trigger and the two webhooks \"Respond KO\" and \"Respond OK\" to the workflow.\n\nIt works with SuiteCRM 7.14.x and 8.x version. Remeber to create a Lead custom fields called 'coupon' on SuiteCRM."
      },
      "typeVersion": 1
    },
    {
      "id": "6248c920-02f4-4407-881a-376d2a9dd904",
      "name": "Sticky Note2",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        660,
        740
      ],
      "parameters": {
        "width": 340,
        "height": 240,
        "content": "Check if the lead has already received the coupon"
      },
      "typeVersion": 1
    },
    {
      "id": "0c07d1b7-b12f-4cf7-8d0c-1dd905365534",
      "name": "Sticky Note3",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        1300,
        860
      ],
      "parameters": {
        "width": 180,
        "height": 220,
        "content": "Find the first available unassigned coupon"
      },
      "typeVersion": 1
    },
    {
      "id": "34167626-9041-4cce-baaf-e1ed2efe8378",
      "name": "Sticky Note4",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        1540,
        700
      ],
      "parameters": {
        "width": 400,
        "height": 380,
        "content": "Enter the lead with the relative coupon on Suite CRM. Change SUITECRMURL, CLIENTSECRET and CLIENTID\n\nTo create the CLIENTSECRET and CLIEDID go to Admin -> Oauth2 Client and Token -> and click on \"New CLient Credentials Client\" \n\nFor the full tutorial step-by-step [here the official SuiteCRM Docs](https://docs.suitecrm.com/developer/api/developer-setup-guide/json-api/#_generate_private_and_public_key_for_oauth2)"
      },
      "typeVersion": 1
    },
    {
      "id": "50f65f6b-8045-4cb1-9e3d-489f27cdb038",
      "name": "Update Lead",
      "type": "n8n-nodes-base.googleSheets",
      "position": [
        2040,
        920
      ],
      "parameters": {
        "columns": {
          "value": {
            "DATE": "={{ $now.format('dd/LL/yyyy HH:mm:ss') }}",
            "NAME": "={{ $json.data.attributes.first_name }}",
            "EMAIL": "={{ $json.data.attributes.email1 }}",
            "PHONE": "={{ $json.data.attributes.phone_mobile }}",
            "COUPON": "={{ $('Get Coupon').item.json.COUPON }}",
            "ID LEAD": "={{ $json.data.id }}",
            "SURNAME": "={{ $json.data.attributes.last_name }}"
          },
          "schema": [
            {
              "id": "NAME",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "NAME",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "SURNAME",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "SURNAME",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "EMAIL",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "EMAIL",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "PHONE",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "PHONE",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "COUPON",
              "type": "string",
              "display": true,
              "removed": false,
              "required": false,
              "displayName": "COUPON",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "DATE",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "DATE",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "ID LEAD",
              "type": "string",
              "display": true,
              "required": false,
              "displayName": "ID LEAD",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            },
            {
              "id": "row_number",
              "type": "string",
              "display": true,
              "removed": true,
              "readOnly": true,
              "required": false,
              "displayName": "row_number",
              "defaultMatch": false,
              "canBeUsedToMatch": true
            }
          ],
          "mappingMode": "defineBelow",
          "matchingColumns": [
            "COUPON"
          ],
          "attemptToConvertTypes": false,
          "convertFieldsToString": false
        },
        "options": {},
        "operation": "update",
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "gid=0",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit#gid=0",
          "cachedResultName": "Foglio1"
        },
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90",
          "cachedResultUrl": "https://docs.google.com/spreadsheets/d/1lnRZodxZSOA0QSuzkAb7ZJcfFfNXpX7NcxMdckMTN90/edit?usp=drivesdk",
          "cachedResultName": "Coupon"
        }
      },
      "credentials": {
        "googleSheetsOAuth2Api": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 4.5
    }
  ],
  "active": false,
  "settings": {
    "executionOrder": "v1"
  },
  "versionId": "",
  "connections": {
    "Get Coupon": {
      "main": [
        [
          {
            "node": "Token SuiteCRM",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Form Fields": {
      "main": [
        [
          {
            "node": "Duplicate Lead?",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Is Duplicate?": {
      "main": [
        [],
        [
          {
            "node": "Get Coupon",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Token SuiteCRM": {
      "main": [
        [
          {
            "node": "Create Lead SuiteCRM",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Duplicate Lead?": {
      "main": [
        [
          {
            "node": "Is Duplicate?",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "On form submission": {
      "main": [
        [
          {
            "node": "Form Fields",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Create Lead SuiteCRM": {
      "main": [
        [
          {
            "node": "Update Lead",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  }
}

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About this workflow

Drive-to-Store is a multi-channel marketing strategy that includes both the web and the physical context, with the aim of increasing the number of customers and sales in physical stores. This strategy guides potential customers from the online world to the physical point of sale…

Source: https://n8n.io/workflows/2890/ — original creator credit. Request a take-down →

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