The workflow JSON
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{
"name": "Lead Generation",
"description": "Automated lead capture and qualification workflow with scoring and routing",
"category": "business-automation",
"difficulty": "intermediate",
"estimatedTime": "15 minutes",
"prerequisites": [
"Business automation concepts",
"Lead scoring knowledge"
],
"learningObjectives": [
"Learn lead qualification automation",
"Practice lead scoring algorithms",
"Understand CRM integration patterns"
],
"nodes": [
{
"parameters": {},
"id": "start",
"name": "Start",
"type": "n8n-nodes-base.start",
"typeVersion": 1,
"position": [
240,
300
]
},
{
"parameters": {
"assignments": [
{
"name": "leadId",
"value": "{{ 'LEAD-' + formatDate(now(), 'yyyyMMdd') + '-' + randomString(6) }}"
},
{
"name": "email",
"value": "jane.smith@techcorp.com"
},
{
"name": "firstName",
"value": "Jane"
},
{
"name": "lastName",
"value": "Smith"
},
{
"name": "company",
"value": "TechCorp Inc."
},
{
"name": "jobTitle",
"value": "VP of Engineering"
},
{
"name": "phone",
"value": "+1-555-0123"
},
{
"name": "website",
"value": "https://techcorp.com"
},
{
"name": "industry",
"value": "Technology"
},
{
"name": "companySize",
"value": "500+"
},
{
"name": "budget",
"value": "$50k+"
},
{
"name": "source",
"value": "referral"
},
{
"name": "capturedAt",
"value": "{{ formatDate(now(), 'yyyy-MM-dd HH:mm:ss') }}"
}
]
},
"id": "extract-lead-data",
"name": "Extract Lead Data",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
460,
300
]
},
{
"parameters": {
"assignments": [
{
"name": "isValidEmail",
"value": "{{ isEmail($json.email) }}"
},
{
"name": "hasCompanyInfo",
"value": "{{ and(isNotEmpty($json.company), isNotEmpty($json.jobTitle)) }}"
},
{
"name": "hasContactInfo",
"value": "{{ and(isNotEmpty($json.firstName), isNotEmpty($json.lastName)) }}"
},
{
"name": "isComplete",
"value": "{{ and($json.isValidEmail, $json.hasCompanyInfo, $json.hasContactInfo) }}"
}
]
},
"id": "validate-lead",
"name": "Validate Lead",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
680,
300
]
},
{
"parameters": {
"assignments": [
{
"name": "emailScore",
"value": "{{ $json.isValidEmail ? 10 : 0 }}"
},
{
"name": "companyScore",
"value": "{{ isNotEmpty($json.company) ? 15 : 0 }}"
},
{
"name": "jobTitleScore",
"value": "{{ includes(lower($json.jobTitle), 'director') ? 20 : includes(lower($json.jobTitle), 'manager') ? 15 : includes(lower($json.jobTitle), 'vp') ? 25 : includes(lower($json.jobTitle), 'ceo') ? 30 : 5 }}"
},
{
"name": "companySizeScore",
"value": "{{ $json.companySize === '500+' ? 25 : $json.companySize === '100-500' ? 20 : $json.companySize === '50-100' ? 15 : $json.companySize === '10-50' ? 10 : 5 }}"
},
{
"name": "budgetScore",
"value": "{{ $json.budget === '$50k+' ? 30 : $json.budget === '$25k-50k' ? 20 : $json.budget === '$10k-25k' ? 15 : $json.budget === '$5k-10k' ? 10 : 5 }}"
},
{
"name": "sourceScore",
"value": "{{ $json.source === 'referral' ? 20 : $json.source === 'linkedin' ? 15 : $json.source === 'google' ? 10 : $json.source === 'website' ? 5 : 0 }}"
}
]
},
"id": "calculate-scores",
"name": "Calculate Scores",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
900,
300
]
},
{
"parameters": {
"assignments": [
{
"name": "totalScore",
"value": "{{ add($json.emailScore, $json.companyScore, $json.jobTitleScore, $json.companySizeScore, $json.budgetScore, $json.sourceScore) }}"
},
{
"name": "leadGrade",
"value": "{{ if($json.totalScore >= 80, 'A', if($json.totalScore >= 60, 'B', if($json.totalScore >= 40, 'C', 'D'))) }}"
},
{
"name": "leadQuality",
"value": "{{ if($json.totalScore >= 80, 'Hot', if($json.totalScore >= 60, 'Warm', if($json.totalScore >= 40, 'Cold', 'Unqualified'))) }}"
},
{
"name": "priority",
"value": "{{ if($json.totalScore >= 80, 'High', if($json.totalScore >= 60, 'Medium', 'Low')) }}"
}
]
},
"id": "assign-grade",
"name": "Assign Grade",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1120,
300
]
},
{
"parameters": {
"rules": [
{
"field": "$json.leadGrade",
"operation": "equal",
"value": "A"
}
]
},
"id": "routing-switch",
"name": "Routing Switch",
"type": "n8n-nodes-base.switch",
"typeVersion": 1,
"position": [
1340,
300
]
},
{
"parameters": {
"assignments": [
{
"name": "assignedTo",
"value": "senior_sales_team"
},
{
"name": "followUpTime",
"value": "{{ formatDate(addDays(now(), 1), 'yyyy-MM-dd HH:mm:ss') }}"
},
{
"name": "nextAction",
"value": "immediate_call"
},
{
"name": "automatedEmail",
"value": "hot_lead_template"
}
]
},
"id": "hot-lead-routing",
"name": "Hot Lead Routing",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1560,
200
]
},
{
"parameters": {
"assignments": [
{
"name": "assignedTo",
"value": "{{ if($json.leadGrade === 'B', 'junior_sales_team', 'marketing_nurture') }}"
},
{
"name": "followUpTime",
"value": "{{ formatDate(addDays(now(), if($json.leadGrade === 'B', 3, 7)), 'yyyy-MM-dd HH:mm:ss') }}"
},
{
"name": "nextAction",
"value": "{{ if($json.leadGrade === 'B', 'email_outreach', 'nurture_campaign') }}"
},
{
"name": "automatedEmail",
"value": "{{ if($json.leadGrade === 'B', 'warm_lead_template', 'nurture_template') }}"
}
]
},
"id": "standard-lead-routing",
"name": "Standard Lead Routing",
"type": "n8n-nodes-base.set",
"typeVersion": 1,
"position": [
1560,
400
]
}
],
"connections": {
"Start": {
"main": [
[
{
"node": "Extract Lead Data",
"type": "main",
"index": 0
}
]
]
},
"Extract Lead Data": {
"main": [
[
{
"node": "Validate Lead",
"type": "main",
"index": 0
}
]
]
},
"Validate Lead": {
"main": [
[
{
"node": "Calculate Scores",
"type": "main",
"index": 0
}
]
]
},
"Calculate Scores": {
"main": [
[
{
"node": "Assign Grade",
"type": "main",
"index": 0
}
]
]
},
"Assign Grade": {
"main": [
[
{
"node": "Routing Switch",
"type": "main",
"index": 0
}
]
]
},
"Routing Switch": {
"main": [
[
{
"node": "Hot Lead Routing",
"type": "main",
"index": 0
}
],
[
{
"node": "Standard Lead Routing",
"type": "main",
"index": 0
}
]
]
}
},
"active": false,
"settings": {},
"versionId": "1"
}
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About this workflow
Lead Generation. Uses start. Manual trigger; 8 nodes.
Source: https://github.com/neul-labs/m9m/blob/main/examples/business-automation/lead-generation.json — original creator credit. Request a take-down →
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