The workflow JSON
Copy or download the full n8n JSON below. Paste it into a new n8n workflow, add your credentials, activate. Full import guide →
{
"name": "04 \u2013 Lead Nurturing Drip Campaign (3-Email Sequence)",
"nodes": [
{
"id": "sticky-overview-04",
"name": "Overview",
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
-240,
-420
],
"parameters": {
"content": "## \ud83c\udf31 Lead Nurturing Drip Campaign\n\n**What this workflow does:**\nWhen a new lead is received via webhook (CRM, form, or external app), it:\n1. Creates the lead as a contact in your Resend audience\n2. Sends an **immediate welcome email** (Email 1)\n3. Schedules a **value-focused follow-up** in 3 days (Email 2)\n4. Schedules a **call-to-action email** in 7 days (Email 3)\n\n**All three emails are queued in Resend's scheduler in one workflow run** \u2014 no waiting, no cron jobs, no retries needed.\n\n**Trigger:** HTTP POST to webhook URL (from CRM, Typeform, Webflow, etc.)\n\nExpected payload:\n```json\n{\n \"firstName\": \"Jane\",\n \"lastName\": \"Doe\",\n \"email\": \"jane@company.com\",\n \"company\": \"Acme Inc\",\n \"source\": \"pricing-page\"\n}\n```",
"height": 500,
"width": 580,
"color": 1
}
},
{
"id": "sticky-setup-04",
"name": "Setup Instructions",
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
300,
-420
],
"parameters": {
"content": "## \u2699\ufe0f Setup Required\n\n**Step 1 \u2013 Resend credential**\nAdd your Resend API key to all Resend nodes.\n\n**Step 2 \u2013 Sender address**\nChange `hello@yourcompany.com` in all three email nodes to your verified domain.\n\n**Step 3 \u2013 Configure the webhook**\nActivate the workflow and copy the webhook URL. Send your lead data via POST to this URL from your CRM, form tool, or app.\n\nExpected POST body fields: `email`, `firstName`, `lastName`, `company`, `source`\n\nAdapt `$json.body.fieldName` expressions if your payload uses different keys.\n\n**Step 4 \u2013 Customize email content**\nEdit the HTML in each of the three \"Send Email\" nodes:\n- **Email 1** \u2014 Welcome & intro (sent immediately)\n- **Email 2** \u2014 Value content / tips / resources (queued for 3 days)\n- **Email 3** \u2014 CTA / trial offer / book a call (queued for 7 days)\n\n> \u2139\ufe0f `scheduledAt` accepts natural language: `\"in 3 days\"`, `\"in 7 days\"`, or ISO 8601 timestamps.",
"height": 540,
"width": 560,
"color": 3
}
},
{
"id": "sticky-drip-note-04",
"name": "Drip Sequence Overview",
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
-240,
440
],
"parameters": {
"content": "## \ud83d\udcc5 Email Sequence Timeline\n\n| Email | When | Purpose |\n|-------|------|----------|\n| Email 1 \u2013 Welcome | Immediately | Greet & introduce |\n| Email 2 \u2013 Value | Day 3 | Share tips/resources |\n| Email 3 \u2013 CTA | Day 7 | Book a call / start trial |\n\nAll three emails are scheduled in a single workflow run using Resend's `scheduledAt` parameter. No extra infrastructure needed.",
"height": 200,
"width": 560,
"color": 4
}
},
{
"id": "n04-webhook",
"name": "New Lead Received",
"type": "n8n-nodes-base.webhook",
"typeVersion": 2,
"position": [
-240,
100
],
"parameters": {
"httpMethod": "POST",
"path": "new-lead",
"responseMode": "lastNode",
"options": {}
}
},
{
"id": "n04-create-contact",
"name": "Create Lead Contact",
"type": "n8n-nodes-resend.resend",
"typeVersion": 1,
"position": [
80,
100
],
"parameters": {
"resource": "contacts",
"operation": "create",
"email": "={{$json.body.email}}",
"contactCreateFields": {
"firstName": "={{$json.body.firstName}}",
"lastName": "={{$json.body.lastName}}",
"properties": {
"properties": [
{
"key": "company",
"value": "={{$json.body.company}}"
},
{
"key": "lead_source",
"value": "={{$json.body.source}}"
},
{
"key": "signup_date",
"value": "={{$now.toFormat('yyyy-MM-dd')}}"
}
]
}
}
},
"credentials": {
"resendApi": {
"name": "<your credential>"
}
},
"continueOnFail": true
},
{
"id": "n04-email1",
"name": "Email 1 \u2013 Welcome (Now)",
"type": "n8n-nodes-resend.resend",
"typeVersion": 1,
"position": [
380,
100
],
"parameters": {
"resource": "email",
"operation": "send",
"from": "hello@yourcompany.com",
"to": "={{$node[\"New Lead Received\"].json.body.email}}",
"subject": "=Welcome, {{$node[\"New Lead Received\"].json.body.firstName}} \u2014 you're in the right place",
"useTemplate": false,
"emailFormat": "html",
"html": "=<!DOCTYPE html><html><body style=\"margin:0;padding:0;background:#f6f6f9;font-family:sans-serif\"><div style=\"max-width:580px;margin:40px auto;background:#fff;border-radius:12px;overflow:hidden\"><div style=\"background:#0f172a;padding:32px 40px\"><h1 style=\"color:#fff;margin:0;font-size:26px\">Welcome, {{$node[\"New Lead Received\"].json.body.firstName}}! \ud83d\udc4b</h1></div><div style=\"padding:40px\"><p style=\"color:#444;font-size:16px;line-height:1.7;margin-top:0\">I saw you checking out our pricing page \u2014 great to have you here.</p><p style=\"color:#555;font-size:15px;line-height:1.7\">We help teams like <strong>{{$node[\"New Lead Received\"].json.body.company || \"yours\"}}</strong> [describe your core value proposition in one sentence here].</p><p style=\"color:#555;font-size:15px;line-height:1.7\">Over the next few days, I'll share some practical tips to help you get started. But if you'd rather skip ahead and just talk to someone, I'm here.</p><div style=\"margin:28px 0\"><a href=\"https://yourcompany.com/book-a-call\" style=\"display:inline-block;background:#0f172a;color:#fff;padding:14px 28px;border-radius:8px;text-decoration:none;font-weight:700;font-size:14px\">Book a 15-min call \u2192</a></div><p style=\"color:#666;font-size:14px\">\u2014 The Team at YourCompany</p></div><div style=\"background:#f9fafb;padding:16px 40px;border-top:1px solid #eee\"><p style=\"color:#aaa;font-size:12px;margin:0\">You're receiving this because you signed up at yourcompany.com. <a href=\"#\" style=\"color:#6366f1\">Unsubscribe</a></p></div></div></body></html>",
"additionalOptions": {
"tags": {
"tags": [
{
"name": "sequence",
"value": "lead-nurture"
},
{
"name": "step",
"value": "1-welcome"
}
]
}
}
},
"credentials": {
"resendApi": {
"name": "<your credential>"
}
}
},
{
"id": "n04-email2",
"name": "Email 2 \u2013 Value Content (Day 3)",
"type": "n8n-nodes-resend.resend",
"typeVersion": 1,
"position": [
700,
100
],
"parameters": {
"resource": "email",
"operation": "send",
"from": "hello@yourcompany.com",
"to": "={{$node[\"New Lead Received\"].json.body.email}}",
"subject": "=3 things most {{$node[\"New Lead Received\"].json.body.company ? $node[\"New Lead Received\"].json.body.company : \"teams\"}} get wrong (and how to fix them)",
"useTemplate": false,
"emailFormat": "html",
"html": "=<!DOCTYPE html><html><body style=\"margin:0;padding:0;background:#f6f6f9;font-family:sans-serif\"><div style=\"max-width:580px;margin:40px auto;background:#fff;border-radius:12px;overflow:hidden\"><div style=\"background:#1e3a5f;padding:32px 40px\"><h1 style=\"color:#fff;margin:0;font-size:22px\">\ud83d\udcda Resources just for you, {{$node[\"New Lead Received\"].json.body.firstName}}</h1></div><div style=\"padding:40px\"><p style=\"color:#444;font-size:16px;line-height:1.7;margin-top:0\">Following up on my last email \u2014 wanted to share some practical resources:</p><div style=\"border-left:4px solid #6366f1;padding:12px 20px;margin:20px 0;background:#f5f3ff\"><p style=\"margin:0;color:#444;font-size:15px\"><strong>\ud83d\udcc4 Resource 1:</strong> <a href=\"https://yourcompany.com/blog/post-1\" style=\"color:#6366f1\">Link to your best blog post or guide</a></p></div><div style=\"border-left:4px solid #6366f1;padding:12px 20px;margin:20px 0;background:#f5f3ff\"><p style=\"margin:0;color:#444;font-size:15px\"><strong>\ud83c\udfa5 Resource 2:</strong> <a href=\"https://yourcompany.com/video\" style=\"color:#6366f1\">Link to a product demo or tutorial video</a></p></div><div style=\"border-left:4px solid #6366f1;padding:12px 20px;margin:20px 0;background:#f5f3ff\"><p style=\"margin:0;color:#444;font-size:15px\"><strong>\ud83d\udca1 Resource 3:</strong> <a href=\"https://yourcompany.com/case-study\" style=\"color:#6366f1\">Customer case study or success story</a></p></div><p style=\"color:#666;font-size:14px;margin-top:24px\">Questions so far? Just hit reply.</p><p style=\"color:#666;font-size:14px\">\u2014 The Team at YourCompany</p></div><div style=\"background:#f9fafb;padding:16px 40px;border-top:1px solid #eee\"><p style=\"color:#aaa;font-size:12px;margin:0\">Sent to {{$node[\"New Lead Received\"].json.body.email}}. <a href=\"#\" style=\"color:#6366f1\">Unsubscribe</a></p></div></div></body></html>",
"additionalOptions": {
"scheduledAt": "in 3 days",
"tags": {
"tags": [
{
"name": "sequence",
"value": "lead-nurture"
},
{
"name": "step",
"value": "2-value"
}
]
}
}
},
"credentials": {
"resendApi": {
"name": "<your credential>"
}
}
},
{
"id": "n04-email3",
"name": "Email 3 \u2013 CTA Offer (Day 7)",
"type": "n8n-nodes-resend.resend",
"typeVersion": 1,
"position": [
1020,
100
],
"parameters": {
"resource": "email",
"operation": "send",
"from": "hello@yourcompany.com",
"to": "={{$node[\"New Lead Received\"].json.body.email}}",
"subject": "=Ready to get started, {{$node[\"New Lead Received\"].json.body.firstName}}? Here's a special offer",
"useTemplate": false,
"emailFormat": "html",
"html": "=<!DOCTYPE html><html><body style=\"margin:0;padding:0;background:#f6f6f9;font-family:sans-serif\"><div style=\"max-width:580px;margin:40px auto;background:#fff;border-radius:12px;overflow:hidden\"><div style=\"background:linear-gradient(135deg,#6366f1,#8b5cf6);padding:32px 40px\"><h1 style=\"color:#fff;margin:0;font-size:24px\">\ud83c\udfaf One last thing, {{$node[\"New Lead Received\"].json.body.firstName}}...</h1></div><div style=\"padding:40px\"><p style=\"color:#444;font-size:16px;line-height:1.7;margin-top:0\">You've been exploring for a week now and I wanted to reach out one more time.</p><div style=\"background:#f5f3ff;border:2px solid #6366f1;border-radius:10px;padding:24px;margin:24px 0;text-align:center\"><h2 style=\"color:#4f46e5;margin-top:0\">Start your free trial today</h2><p style=\"color:#555;font-size:15px\">Get full access for 14 days \u2014 no credit card required.</p><a href=\"https://yourcompany.com/signup\" style=\"display:inline-block;background:#6366f1;color:#fff;padding:14px 32px;border-radius:8px;text-decoration:none;font-weight:700;font-size:15px;margin-top:8px\">Start Free Trial \u2192</a></div><p style=\"color:#555;font-size:15px;line-height:1.7\">Not ready yet? That's totally fine. You can always come back when the time is right \u2014 your account is waiting for you.</p><p style=\"color:#666;font-size:14px\">\u2014 The Team at YourCompany</p></div><div style=\"background:#f9fafb;padding:16px 40px;border-top:1px solid #eee\"><p style=\"color:#aaa;font-size:12px;margin:0\">Sent to {{$node[\"New Lead Received\"].json.body.email}}. <a href=\"#\" style=\"color:#6366f1\">Unsubscribe</a></p></div></div></body></html>",
"additionalOptions": {
"scheduledAt": "in 7 days",
"tags": {
"tags": [
{
"name": "sequence",
"value": "lead-nurture"
},
{
"name": "step",
"value": "3-cta"
}
]
}
}
},
"credentials": {
"resendApi": {
"name": "<your credential>"
}
}
},
{
"id": "n04-respond",
"name": "Respond to Webhook",
"type": "n8n-nodes-base.respondToWebhook",
"typeVersion": 1.1,
"position": [
1340,
100
],
"parameters": {
"respondWith": "json",
"responseBody": "={ \"success\": true, \"message\": \"Lead enrolled in nurture sequence\" }"
}
}
],
"connections": {
"New Lead Received": {
"main": [
[
{
"node": "Create Lead Contact",
"type": "main",
"index": 0
}
]
]
},
"Create Lead Contact": {
"main": [
[
{
"node": "Email 1 \u2013 Welcome (Now)",
"type": "main",
"index": 0
}
]
]
},
"Email 1 \u2013 Welcome (Now)": {
"main": [
[
{
"node": "Email 2 \u2013 Value Content (Day 3)",
"type": "main",
"index": 0
}
]
]
},
"Email 2 \u2013 Value Content (Day 3)": {
"main": [
[
{
"node": "Email 3 \u2013 CTA Offer (Day 7)",
"type": "main",
"index": 0
}
]
]
},
"Email 3 \u2013 CTA Offer (Day 7)": {
"main": [
[
{
"node": "Respond to Webhook",
"type": "main",
"index": 0
}
]
]
}
},
"active": false,
"settings": {
"executionOrder": "v1"
},
"versionId": "44444444-aaaa-bbbb-cccc-000000000004",
"meta": {
"templateCredsSetupCompleted": false
},
"id": "resend-ex-04",
"tags": [
{
"id": "tag-resend-examples",
"name": "resend-example"
}
]
}
Credentials you'll need
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resendApi
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About this workflow
04 – Lead Nurturing Drip Campaign (3-Email Sequence). Uses n8n-nodes-resend. Webhook trigger; 9 nodes.
Source: https://github.com/resend/n8n-nodes-resend/blob/master/examples/04-lead-nurturing-drip-campaign.json — original creator credit. Request a take-down →
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