Capture Form Leads in Hubspot and Send Slack Notifications

The workflow JSON

Copy or download the full n8n JSON below. Paste it into a new n8n workflow, add your credentials, activate. Full import guide →

{
  "id": "agMwsrOiBW2hGa83",
  "meta": {
    "templateCredsSetupCompleted": true
  },
  "name": "Lead Capture Lite FREE (Form \u2192 HubSpot \u2192 Slack)",
  "tags": [],
  "nodes": [
    {
      "id": "bed610d8-7dbd-47a9-a43a-87cfbdd53586",
      "name": "Sticky Note",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -16,
        -144
      ],
      "parameters": {
        "width": 452,
        "height": 608,
        "content": "## Lead Capture Lite \u2014 Form \u2192 HubSpot \u2192 Slack\n\n**What it does**: Receives form submissions via webhook, normalizes the fields (name split, phone cleanup, email validation), upserts the contact into HubSpot, and posts a notification card to Slack.\n\n**Setup (5 min)**:\n1. Add your **HubSpot** credential to the Upsert node (service key / private app / OAuth2 with `crm.objects.contacts` read/write)\n2. Add your **Slack** credential to the Notify node (`chat:write` scope, invite the bot to your channel)\n3. Change the Slack channel in the Notify node (default `#leads`)\n4. Activate, copy the **Production** webhook URL into your form tool (Typeform/Tally/website form POST)\n\n**Field mapping**: common names (email/name/phone/company/message and their variants) are handled automatically. To add a custom field name, add an alias in the `pick(...)` calls at the top of the Normalize node."
      },
      "typeVersion": 1
    },
    {
      "id": "73bfb4c4-e55b-4e84-89fa-0837f0c48797",
      "name": "Webhook - Form Intake",
      "type": "n8n-nodes-base.webhook",
      "position": [
        480,
        128
      ],
      "parameters": {
        "path": "lead-intake-lite",
        "options": {},
        "httpMethod": "POST"
      },
      "typeVersion": 2
    },
    {
      "id": "399dbbd1-61fb-4409-902a-27140d00a691",
      "name": "Normalize",
      "type": "n8n-nodes-base.code",
      "position": [
        704,
        128
      ],
      "parameters": {
        "jsCode": "const raw = $input.first().json.body || $input.first().json;\nconst pick = (...keys) => { for (const k of keys) { if (raw[k]) return String(raw[k]).trim(); } return ''; };\nconst email = pick('email','Email','work_email').toLowerCase();\nconst fullName = pick('name','full_name','Name');\nconst nameParts = fullName.split(/\\s+/);\nreturn [{ json: {\n  email,\n  firstName: nameParts[0] || '',\n  lastName: nameParts.slice(1).join(' ') || '',\n  fullName,\n  phone: pick('phone','Phone').replace(/(?!^\\+)[^\\d]/g, ''),\n  company: pick('company','Company'),\n  message: pick('message','Message'),\n  emailOk: /^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$/.test(email)\n} }];"
      },
      "typeVersion": 2
    },
    {
      "id": "20798e5e-bdd6-4d69-adc8-d840dad89a13",
      "name": "HubSpot - Upsert Contact",
      "type": "n8n-nodes-base.hubspot",
      "position": [
        928,
        128
      ],
      "parameters": {
        "email": "={{ $json.email }}",
        "options": {},
        "authentication": "appToken",
        "additionalFields": {
          "lastName": "={{ $json.lastName }}",
          "firstName": "={{ $json.firstName }}",
          "companyName": "={{ $json.company }}",
          "phoneNumber": "={{ $json.phone }}"
        }
      },
      "credentials": {
        "hubspotAppToken": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 2.1
    },
    {
      "id": "6fe6cef3-d9cf-48f4-8cb2-139e508b15e6",
      "name": "Slack - Notify",
      "type": "n8n-nodes-base.slack",
      "position": [
        1152,
        128
      ],
      "parameters": {
        "text": "=\ud83c\udd95 New lead: *{{ $('Normalize').first().json.fullName }}* ({{ $('Normalize').first().json.email }}) \u2014 {{ $('Normalize').first().json.company || 'no company' }}\n\ud83d\udcac {{ $('Normalize').first().json.message || '(no message)' }}",
        "select": "channel",
        "channelId": {
          "__rl": true,
          "mode": "name",
          "value": "#leads"
        },
        "otherOptions": {}
      },
      "credentials": {
        "slackApi": {
          "name": "<your credential>"
        }
      },
      "typeVersion": 2.3
    }
  ],
  "active": false,
  "settings": {
    "binaryMode": "separate",
    "availableInMCP": false,
    "executionOrder": "v1"
  },
  "versionId": "34b99146-0479-4db6-a108-0173faff0d74",
  "nodeGroups": [],
  "connections": {
    "Normalize": {
      "main": [
        [
          {
            "node": "HubSpot - Upsert Contact",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Webhook - Form Intake": {
      "main": [
        [
          {
            "node": "Normalize",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "HubSpot - Upsert Contact": {
      "main": [
        [
          {
            "node": "Slack - Notify",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  }
}

Credentials you'll need

Each integration node will prompt for credentials when you import. We strip credential IDs before publishing — you'll add your own.

• hubspotAppToken
• slackApi

About this workflow

This workflow receives form submissions via an n8n webhook, normalizes lead fields (name, email, phone, company, message), upserts the contact into HubSpot, and posts a new-lead notification to a Slack channel. Receives a POST request with lead data through an n8n webhook…

Source: https://n8n.io/workflows/17339/ — original creator credit. Request a take-down →

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