AutomationFlowsMarketing & Ads › Lead Intake: Form -> AI Qualification -> CRM -> Follow-up Draft

Lead Intake: Form -> AI Qualification -> CRM -> Follow-up Draft

Lead intake: form -> AI qualification -> CRM -> follow-up draft. Uses httpRequest, googleSheets, gmail. Webhook trigger; 7 nodes.

Webhook trigger★★★★☆ complexity7 nodesHTTP RequestGoogle SheetsGmail
Marketing & Ads Trigger: Webhook Nodes: 7 Complexity: ★★★★☆ Added:

This workflow follows the Gmail → Google Sheets recipe pattern — see all workflows that pair these two integrations.

The workflow JSON

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{
  "name": "Lead intake: form -> AI qualification -> CRM -> follow-up draft",
  "nodes": [
    {
      "parameters": {
        "httpMethod": "POST",
        "path": "lead-intake",
        "responseMode": "onReceived",
        "options": {}
      },
      "id": "a1000000-0000-0000-0000-000000000001",
      "name": "Lead form webhook",
      "type": "n8n-nodes-base.webhook",
      "typeVersion": 2,
      "position": [
        0,
        0
      ]
    },
    {
      "parameters": {
        "method": "POST",
        "url": "={{ $env.LLM_BASE_URL }}/v1/messages",
        "sendHeaders": true,
        "headerParameters": {
          "parameters": [
            {
              "name": "x-api-key",
              "value": "={{ $env.LLM_API_KEY }}"
            },
            {
              "name": "anthropic-version",
              "value": "2023-06-01"
            }
          ]
        },
        "sendBody": true,
        "specifyBody": "json",
        "jsonBody": "={{ JSON.stringify({model: $env.LLM_MODEL, max_tokens: 500, messages: [{role: 'user', content: 'You qualify inbound sales leads. Score this lead 1-10 for fit and urgency and reply ONLY with JSON {\"score\": n, \"reason\": \"...\", \"suggested_reply\": \"...\"}. Lead: ' + JSON.stringify($json.body)}]}) }}",
        "options": {}
      },
      "id": "a1000000-0000-0000-0000-000000000002",
      "name": "Qualify lead (LLM)",
      "type": "n8n-nodes-base.httpRequest",
      "typeVersion": 4.2,
      "position": [
        220,
        0
      ]
    },
    {
      "parameters": {
        "jsCode": "const raw = $json.content?.[0]?.text ?? '{}';\nconst match = raw.match(/\\{[\\s\\S]*\\}/);\nlet q = { score: 0, reason: 'parse failure', suggested_reply: '' };\ntry { if (match) q = JSON.parse(match[0]); } catch (e) {}\nconst lead = $('Lead form webhook').first().json.body;\nreturn [{ json: { ...lead, ...q, received_at: new Date().toISOString() } }];"
      },
      "id": "a1000000-0000-0000-0000-000000000003",
      "name": "Parse qualification",
      "type": "n8n-nodes-base.code",
      "typeVersion": 2,
      "position": [
        440,
        0
      ]
    },
    {
      "parameters": {
        "conditions": {
          "options": {
            "caseSensitive": true,
            "typeValidation": "loose"
          },
          "conditions": [
            {
              "leftValue": "={{ $json.score }}",
              "rightValue": 7,
              "operator": {
                "type": "number",
                "operation": "gte"
              }
            }
          ],
          "combinator": "and"
        },
        "options": {}
      },
      "id": "a1000000-0000-0000-0000-000000000004",
      "name": "Hot lead?",
      "type": "n8n-nodes-base.if",
      "typeVersion": 2,
      "position": [
        660,
        0
      ]
    },
    {
      "parameters": {
        "operation": "append",
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "REPLACE_WITH_SHEET_ID"
        },
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "Hot leads"
        },
        "columns": {
          "mappingMode": "autoMapInputData"
        },
        "options": {}
      },
      "id": "a1000000-0000-0000-0000-000000000005",
      "name": "CRM: hot leads",
      "type": "n8n-nodes-base.googleSheets",
      "typeVersion": 4.5,
      "position": [
        880,
        -100
      ]
    },
    {
      "parameters": {
        "resource": "draft",
        "subject": "=Re: your inquiry, {{ $json.name }}",
        "message": "={{ $json.suggested_reply }}",
        "options": {
          "sendTo": "={{ $json.email }}"
        }
      },
      "id": "a1000000-0000-0000-0000-000000000006",
      "name": "Draft follow-up email",
      "type": "n8n-nodes-base.gmail",
      "typeVersion": 2.1,
      "position": [
        1100,
        -100
      ]
    },
    {
      "parameters": {
        "operation": "append",
        "documentId": {
          "__rl": true,
          "mode": "list",
          "value": "REPLACE_WITH_SHEET_ID"
        },
        "sheetName": {
          "__rl": true,
          "mode": "list",
          "value": "Nurture"
        },
        "columns": {
          "mappingMode": "autoMapInputData"
        },
        "options": {}
      },
      "id": "a1000000-0000-0000-0000-000000000007",
      "name": "CRM: nurture list",
      "type": "n8n-nodes-base.googleSheets",
      "typeVersion": 4.5,
      "position": [
        880,
        100
      ]
    }
  ],
  "connections": {
    "Lead form webhook": {
      "main": [
        [
          {
            "node": "Qualify lead (LLM)",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Qualify lead (LLM)": {
      "main": [
        [
          {
            "node": "Parse qualification",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Parse qualification": {
      "main": [
        [
          {
            "node": "Hot lead?",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Hot lead?": {
      "main": [
        [
          {
            "node": "CRM: hot leads",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "CRM: nurture list",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "CRM: hot leads": {
      "main": [
        [
          {
            "node": "Draft follow-up email",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "settings": {
    "executionOrder": "v1"
  }
}
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About this workflow

Lead intake: form -> AI qualification -> CRM -> follow-up draft. Uses httpRequest, googleSheets, gmail. Webhook trigger; 7 nodes.

Source: https://github.com/cig13zs/lead-intake-automation/blob/master/lead_intake_workflow.json — original creator credit. Request a take-down →

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